Social Media Community Manager, Global Books Brand and Social

• Bachelors Degree
• 3 years of experience in social media marketing and/or consumer community development across digital channel

Job summary
The Amazon Books & Kindle Content team’s mission is to inspire readers by making it easy to read more and get more out of reading. As the Social Media Community Manager for the Books Social Team, you will lead community-building initiatives for our Amazon Books and Kindle social channels as well as the influencer management for a burgeoning, new-to-world product. We are seeking a creative, self-starting individual with deep social media experience to grow our social media channels and develop an engaged community of evangelists across Amazon Books and Kindle’s rapidly growing customer base. The right person is a cross-functional, creative, and results-driven marketer who is passionate about managing social communities and can execute high-visibility campaigns efficiently. You will hold a high bar for execution and measurement.

You will work in a dynamic, fast-paced environment. The ideal candidate will have excellent organizational and communication skills, and be able to identify unmet opportunities then develop solutions. Cross-team coordination, project management, executive communication, presentation and negotiation skills are required. This role is critical in executing strategic initiatives, providing exceptional customer experiences via social channels, and driving functional excellence and process improvement. Candidates must be successful both as individual contributors and in a team setting.

Key job responsibilities

• Develop creative ways to activate our audience on social media
• Work with influencer agency to establish and manage scalable processes for recruiting, managing, tracking and analyzing influencers.
• Create playbooks and toolkits leveraging best practices that widen the reach and increase engagement
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
• Partner with channel owners within the Books organization to align on editorial beats
• Partner with other brands to develop cross-promotional tactics on social
• Regularly track, analyze, and report on the performance of campaigns, content, and overall program health
• Develop strong relationships with community members, influencers, and social media moderators
• Present new social initiatives and analysis of active campaigns in recurring business reviews with senior leadership
• Stay up-to-date on industry and cultural trends to align social and digital strategy with broader marketing and partnership initiatives

A day in the life
You will work with a variety of internal stakeholders and outside talent.

About the team
The Books Brand and Social Team works at the intersection of entertainment and culture. We support readers in their discovery of finding their next favorite book.

• Excellent project management skills with ability to prioritize and meet deadlines
• Social measurement experience including use of listening, monitoring and CRM services/tools
• Solid understanding of social media and content performance metrics
• Strong written and verbal communication skills
• Ability to think both strategically and tactically; comfortable doing both kinds of work
• Ability to think big and propose innovative strategies to maximize reach and engagement
• Passion for building social communities

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.