Business Analyst, AWS Marketing

• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Amazon Web Services (AWS) is seeking an experienced, results-driven Business Analyst to own Website reporting, measurement, and analysis across the AWS website.

As a Business Analyst for the AWS Marketing Website, you will play a leading role in identifying actionable insights for AWS marketers. You will have the opportunity to improve the website experience for our customers by creating a data-driven approach to measuring content quality, and partnering with Digital Specialists, SEO, Design, Product Managers and Marketers to develop, implement, and measure website initiatives.

The AWS Website is complex. Although we do report weekly on common web KPIs such as traffic, engagement and conversion, as we evolve into a more journey focused and customer centric site, we must consider exploring non-standard KPIs. We are looking for a highly analytical person with enterprise level experience that identifies relevant website insights across a matrixed organization. A successful candidate will be an advocate for web analytics best practices and well-versed in what it takes to measure website performance for a multi-thousand page, high-traffic, global marketing website that is localized throughout the world. This role requires a proven track record in developing reporting, a deep understanding of web metrics and commonly used third-party platforms, analytical skills to identify risks and opportunities, and interpersonal and project management skills to harness the passion and energy of teams across AWS to deliver content to our customers.

This role can be in Seattle, WA or Atlanta, GA. Amazon will offer relocation to anywhere with a corporate office in the United States.

Key job responsibilities

• Working with AWT Digital Specialists, Marketers and our key marketing stakeholder teams to understand business goals, , and provide insights and reporting on how AWS customers engage with our marketing websites.
• Enhancing existing marketing measurement and design KPIs to best measure marketing effectiveness
• Investigating and conducting deep dives into data across the website and potentially other marketing channels (email, social, paid media, etc.) to understand customer engagement and analyze behaviors throughout the customer journey.
• Proactively explaining the ‘why’ in addition to the ‘what’ while educating business stakeholders on insights.
• Analyzing, tracking and reporting on overall site performance, using data to report out progress on key initiatives with insights that will shape future web content strategy.
• Creating reports and mechanisms to ensure AWS website content adheres to reporting and analytics best practices.
• Educating marketers and content authors on best practices for developing website KPIs and reporting.
• Maintaining documentation and articles that educate the organization on best practices for measuring website performance.
• Writing compelling narratives from data analysis to illuminate marketing impacts and customer behaviors, enhancing strategic decision-making and storytelling in marketing initiatives
• Tracking and analyzing key metrics like conversion, retention and CTAs including MQLs, SQLs, revenue

non-brand traffic and combined search (paid and organic) performance.

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

We are open to hiring candidates to work out of one of the following locations:

Atlanta, GA, USA | Seattle, WA, USA

• 3 years Search Engine Optimization Analysis experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.