What are the responsibilities and job description for the Principal PM-T, ADSP: ID-less Demand Products position at Amazon?
DESCRIPTION
Amazon’s DSP Solutions team seeks a Principal Product Manager - Technical to develop privacy-forward targeting and measurement capabilities using techniques such as Modeled Audience Expansion, Attribution and Chrome Privacy Sandbox APIs based Targeting and Measurement. Today, the Amazon DSP offers a variety of audience targeting mechanisms that enable behavioral targeting using deterministic user identifiers, such as first party identifiers, third party cookies and application advertising identifiers. Of these, third party cookies and advertising IDs have been deprecated by major platform vendors, and these need to be replaced by durable alternatives that deliver robust support for advertising use cases of targeting, frequency management, invalid traffic detection and more. Non Deterministic delivery methods such as probabilistic audience decoration and contextual targeting offer privacy safe alternatives to deterministic ad serving and provide a viable performant alternative going ahead. This role will be responsible for evaluating and implementing techniques such as these to support Amazon DSPs future expansion strategy.
Key job responsibilities
Specifically, this role will be responsible for-
* Driving the articulation of requirements for targeting and measurement capabilities using id-less solutions, to ensure that its implementation enables the ADSP to optimally implement new campaign delivery and outcome measurement techniques.
* Designing and delivering the platform tech to support new types of campaigns, including their target audiences, applicable inventory, budgets and frequency limits. Engage with partner teams that are embedded across the Amazon DSP stack to deliver these requirements.
* Own strategic objectives around key aspects of the ADSP products, including its growth tactics, key investment areas and industry partnerships.
* Own and drive Monthly business reviews and reporting of program success against executive goals, long term strategy for the platform as well as annual planning cycles.
* Providing leadership in driving the customer experience so there is transparency into these requirements, and ease of complying with these policy mandates.
A day in the life
You will coordinate complex product initiatives across internal teams and stakeholders to prioritize roadmap features, and spearhead the definition of new capabilities through product and business requirements documents. You will have a high level of comfort with ambiguity, a deeply analytical mindset with the ability to investigate complex challenges, and can effectively influence across organizations. You work backwards from the customer needs, dive deep into data to understand the issues, and drives product development to deliver those needs by working with cross-functional teams.
You want to work on projects where you are implementing solutions to real problems that require creative solutions and deep understanding of the problem space. You challenge yourself and others to constantly come up with better and often disruptive solutions. You know how to work cross-functionally to create alignment and deliver results. You want to create value and impact the direction of entire industries. You will have responsibility through the full product life cycle, from product strategy, prioritization and development to adoption and iteration with global sales and account management teams.
About the team
Amazon Advertising seeks the worlds brightest and best product leaders to drive next-generation solutions that enable advertisers to reach customers across our owned and operated sites, on other high-quality publisher sites across the web, and on millions of desktops, mobile, and connected TV devices. Our mission is to offer the world’s most customer-centric advertising. Amazon DSP is Amazon’s programmatic advertising product for campaign spanning Display, Video, and Audio across Amazon properties (e.g., Amazon.com, IMDb TV, Twitch, Fire TV, and Amazon Music) and tens of thousands of third-party (3P) websites and apps. We seek candidates who want to join a team focused on building large-scale systems that integrate across multiple sources to provide unique advertising products. These products give advertisers the controls and data necessary to improve the relevancy and performance of the efficacy of Amazon advertising for advertisers.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA | Palo Alto, CA, USA | Seattle, WA, USA
BASIC QUALIFICATIONS
- 2 years of end to end product delivery experience
- 8 years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
- 3 years of experience in Adtech roles, with deep understanding of audiences, auctions and performance measurement.
PREFERRED QUALIFICATIONS
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $144,000/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.
