What are the responsibilities and job description for the Sr. Analyst - Marketing Enablement, Customer Growth position at American Express?
- Strategic Planning: Partner closely with marketing, operations, and technology teams to assess marketing strategies, identify campaign needs, and design implementation plans and corresponding campaign pipelines for all marketing executions.
- Campaign Management: Manage campaign kickoff, build, testing, launch and ongoing troubleshooting for communications spanning multiple channels. Frequently partner with Marketing, Operations, Channel Managers, Technology, Marketing Compliance Review, Creative Governance Teams to ensure on-time and compliant delivery in market.
- Reporting, Monitoring & Controls: Institute processes to identify campaign breakdowns impacting Operational Excellence, identifying trends, and proactively recommending solutions to reduce friction in the end-to-end marketer experience. Stand up operational reporting to measure volume & impact of banking marketing, including iRevenue enabled, speed to market, creative approval rates and average issues per campaign.
- Campaign Capabilities: Lead assessments of key needs in end-to-end marketer experience focused on Campaign Kickoff & Planning, Targeting & Eligibility, Creative Review & Approval, and Marketing force Migration.
- Training & Development: Lead and oversee a team of 8-10 marketing consultants focused on bringing new campaigns to market and managing a portfolio of in-flight campaigns supporting new customer acquisition and/or Loyalty in various marketing channels
- Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities while driving flawless execution
- Strong attention to detail, serving as a process-focused problem solver
- Effective written and verbal communication skills, building and using relationships to create solutions
- Strong mix of analytical and critical thinking skills to implement impactful solutions that get results
- Desire to learn on a fast-paced, results-oriented, dynamic team
- Demonstrate collaborative approaches to drive a project/initiative to completion
- Marketing campaign execution experience within financial services preferred
- Experience with training, onboarding, or people management is a plus
Salary Range: $55,000.00 to $105,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
- Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Salary : $55,000 - $105,000
