Private Event Sales Director

Overview

ABOUT DRIVE SHACK INC

Drive Shack Inc. is a leading owner and operator of golf-related leisure and entertainment businesses focused on bringing people together through competitive socializing. Today, our portfolio consists of American Golf, Drive Shack and Puttery.

ABOUT AMERICAN GOLF

American Golf is one of the most experienced and innovative operators in the golf industry today. As an owner, lessee, and manager of golf courses and country clubs for over 50 years, American Golf has the unmatched expertise to maximize any golf opportunity. Over its 50-year history, American Golf has been involved with more than 325 golf courses for various private entities or public agencies. Currently, American Golf manages over 70 facilities across the United States. To learn more or plan your visit, please visit americangolf.com.

Responsibilities

Job Purpose

This Director of Sales is responsible for the selling, planning, and coordinating of all aspects of our Private Events. The Director of Sales creates and implements strategies to meet sales targets, maximize profitability and create memorable guest experiences.

Responsibilities

• Generate a definitive sales and marketing plan to achieve departmental revenue goals and meet or exceed sales goals and budgets

• Be an ambassador for the property by fostering relationships with individuals & corporations who book tournaments, events and membership
• Maintain repeatable and predictable business while prospecting for new Private Events
• Develop market segments and solicit new customer relationships while maintaining existing relationships
• Sell and market to external markets may encompass corporate events/meetings/trainings, charities, foundations, non-profits, others may include school athletic tournaments, and memorials
• Be an ambassador for the property, fostering relationships with individuals & corporations who book tournaments, events and membership to maintain repeatable and predictable business while prospecting for new Private Events
• Heighten awareness externally with the community from the club to golf shows, bridal shows and other public events
• Responsible for being a positive role model in both social media formats and public forums by being active and showing consistent participation in all public facing opportunities
• Work closely with the Event team & Executive Chef when designing custom menus and the entire management team to communicate upcoming events
• Attract, develop, and retain key sales personnel
• Generate a definitive sales and marketing plan to achieve departmental revenue goals which meet and exceed sales goals and budgets
• Other duties may be assigned by management

Qualifications

Qualifications

• Knowledge of how to use social media to drive sales is required including TikTok, LinkedIn, Facebook, Instagram, Pinterest etc.
• Must have a positive, engaging, and team-oriented view on the workplace
• Proficient in computer software including Microsoft Word, Excel and CRM
• Thorough understanding of market trends for events, sales strategies and creative opportunities to drive business growth
• Solid time management, organization and prioritization skills; ability to work with little or no direct supervision
• Excellent customer service orientation and focus on customer satisfaction required
• Strong leadership and people skills, plus the ability to build and foster a team environment desired
• Valid driver’s license required

Education

College degree preferred or 3 years of related experience in sales preferably in golf/hospitality/service industry, or equivalent combination of education and experience

Skills/Abilities/Personal Characteristics

• Strategy
• Flexibility
• Verbal and Written Communication
• Business Analytics
• Resolve Conflict
• Teamwork
• Time Management
• Collaboration
• Decision making
• Thoroughness
• Efficiency

Working Conditions

• Days and hours of work vary by schedule and business needs.
• Evening, weekend, and holiday work will be required.
• While performing the duties of this job, the employee may be required to stand for long periods of time, to walk, read, hear, talk, balance, climb, use hands, use fingers, reach, stoop, kneel, crouch, crawl, smell, taste, push or pull. The employee may be required to lift and carry objects weighing up to 50 pounds.  Specific vision abilities required for this position include close vision, distance vision, peripheral vision, color vision and the ability to adjust focus.
• Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

American Golf Corporation is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.