Associate Director, Global Marketing – Pompe

Associate Director, Global Marketing – Pompe

Position Summary

The Associate Director Global Marketing - Pompe will focus on launch preparations for AT-GAA, including implementing and managing key aspects of the global marketing strategy.  The role will drive execution of the tactical implementation of marketing materials across all customer segments.  Initial focus will be on the US launch of AT-GAA but over time will partner closely with key international markets as well.

Role and Responsibilities

•            Design key HCP collateral, including core visual aid, and other brand promotional assets with major focus on digital strategy (including social media) and both personal and non-personal promotion tactics.

•            Help develop patient support program materials.

•            Collaborate with Market Analytics to generate insights leading to the development of brand positioning, customer segmentation, and multichannel marketing strategy.  Also help identify and validate important business opportunities in major markets.

•            Responsible for working closely with key cross-functional and in-country colleagues to implement HCP and patient strategic marketing guidance and developed tools.

•            Guiding and responsibly managing agency partners developing brand platform and materials.

•            Create our brand value through both traditional means and emerging technologies to ensure adherence to our brand strength and values and create a robust brand experience. 

•            Effectively implement and communicate the core brand messages, product positioning statements, and collateral materials.

•            Champion and manage the Pompe disease unbranded and migalastat branded materials through the US Copy Review Board (CRB).

•            Support congress strategy and calendar, attend conventions and ensure timely development of congress materials.

•            Ensure compliance with all Amicus policies and procedures, as well as all local regulatory and legal requirements.  Ensure that appropriate systems and processes are in place to meet these requirements.

•            Drive a high performance culture by fostering innovation, customer focus, personal accountability and commitment for results.

•            Have clear alignment with Amicus mission statement and culture including a passion for patients and the ability and desire to interact with multidisciplinary teams and foster a collaborative environment.

Requirements

Educational Requirements

•            Degree or equivalent required

Professional Work Experience Requirements

•            Minimum of 5 years of Product Marketing and related commercial function experience in the pharmaceutical or biotech industry.

•            Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs.

•            Experience of classic marketing discipline and digital marketing experience highly desirable.

Location

•            Preferred location is Princeton, NJ (with a hybrid work approach)

Travel

•            International travel may be required in this role in the future.

•            It is expected that any remote workers are able to travel to the office up to 10% of the time.

We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.  Our unique experiences, backgrounds and range of cultural perspectives enrich how we approach opportunities, pushing ideas as far and as fast as possible with patients always our top priority. Employee expertise, intelligence, and creativity drives our innovation, and our passion and commitment to excellence.  Our “Three Pillars of DEI” are interwoven into our Amicus culture and expands one person, one word, and one act at a time. For our employees, these three pillars are a touchstone for inspiration, guidance, and encouragement.

Amicus is an Equal Opportunity Employer and will judge all applicants based on their qualifications for the job, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, protected veteran, disability status or any other characteristics protected by applicable federal, state or local law.

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