What are the responsibilities and job description for the E-Commerce Sales and Marketing position at Amrapur Overseas Inc?
E-Commerce Sales and Marketing
Amrapur Overseas Inc is looking for an innovative and forward-thinking Sales and Marketing candidate to join our growing team. This is a hands-on position focused on handling day-to-day eCommerce responsibilities on the company websites and marketing. This role will be responsible for e-commerce efforts including uploading and modifying products, implementing promotions & building out and managing marketing content. The ideal candidate will effectively manage in-house websites by increasing traffic and growing sales and developing brand loyalty.
https://fubu.com/
Job Responsibilities
- Directly responsible for the development, management, and strategic and tactical direction of the online website marketing and sales channel of business
- Continually improve all areas of e-Commerce, achieve best-in-class website
- Reinvents and frequently updates email marketing strategy in collaboration with product manager
- Responsible for monthly e-commerce promotions and other events in close collaboration with marketing, producing e-commerce-specific offers and educational materials, including planning, design, execution, and post-analysis
- Focuses on brand development
- Designs and builds new content pages closely in collaboration with the entire organization
- Oversees social media content planning, production publishing, and community
- Listens to our customers continuously, gathering and analyzing their feedback to strive for perfection, not just for e-commerce channels but for the organization in general
- Communicates monthly production plans and content calendars to internal stakeholders.
- Analyzes product listing performance, rankings, ratings, and customer reviews to make and implement recommendations that will improve impact and increase conversions
- Evaluates and execute and optimize keyword research strategies to identify the most effective search terms
- Monitors website activity and overall performance to continuously improve user experience, increase website traffic, grow sales, and develop brand loyalty
- Networks with micro-influencers online
- Stays abreast of any industry-wide trends, changes, and tools/technologies being used for UX/UI
- Communicates with all levels, able to clearly articulate the company's values; proven ability to effectively manage multiple projects in a dynamic environment
- Conduct extensive online research, at all times understanding marketing and sales strategies
- Other duties as assigned
Job Qualification
- More than 3 years of e-Commerce experience in apparel
- Exceptional time management skills; ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
- Ability to influence and interact with management
- Adaptable and flexible; responsive and resourceful in a fast-paced, quick-turn business model
- Experience with digital marketing and online sales
- Superior verbal and written communication skills, copywriter skills are a plus
- Actively listens and participates within a team environment
- Microsoft Software; Word, Excel, PowerPoint, Outlook, and Database related programs
- 8 years of Web strategic sales and marketing concepts and industry standards within a larger company cataloger with online merchandising experience
- Web Development skills, working knowledge of React, PHP, HTML
- Expert-level working with graphic tools, Adobe Suite
- PPC and SEO certifications are plus
- Excellent writing skills, digital research, and communication skills
- Background of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics
Compensation: TBD
BASE COMMISSION
Job Type: Full-time
Pay: $18.00 - $25.00 per hour
Benefits:
- 401(k) matching
- Dental insurance
- Disability insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Supplemental Pay:
- Commission pay
Experience:
- E-commerce Sales: 3 years (Required)
- Digital marketing: 3 years (Required)
- Web development: 3 years (Required)
- Branding: 3 years (Required)
Work Location: One location