What are the responsibilities and job description for the Director of Marketing and Admissions position at Anchor Lodge?
Qualifications: 2 years experience in healthcare marketing and public relations preferred, Bachelor degree required with preference in Marketing/Public Relations, must possess excellent communication and organizational skills
As a Marketing and Admissions Director in a Grace Management Services facility you must be able to perform the following essential functions as demonstrated by the ability to:
Essential Job Functions:
Develop and continually maintain the Centers strategic Marketing and Public Relations Plan
Call in person or by phone hospital, physician, area business, etc. contacts to increase business
Increase patient occupancy levels to meet facility financial plan
Seek new ways to promote facility within the local healthcare, business and private residential community
Work with other area business to plan and market large scale events
Conduct professional, sales-oriented tours to potential residents/representatives of facility.
Increase social media exposure through LinkedIn, Facebook, Google, Twitter, etc.
Possess knowledge of all service lines of business offered by Sprenger Health Care Systems.
Interview potential residents and residents representatives to collect accurate data on admission inquiries.
Communicate with Case Managers and referral sources regarding all referrals to facility.
Respond immediately to referrals and follow company protocol.
Provide continuous coverage for referrals/admissions.
Effectively trains back up person(s) to provide admissions coverage.
Collaborates with Case Manager to ensure cost-saving opportunities are utilized.
Communicate admission inquiry data in written and verbal form timely to the nursing department and administration.
Assign appropriate room to residents in consultation with the nursing department and administration.
Greet and escort the resident to the assigned nursing unit providing concierge style customer service
Ensure facility is in compliance with PASRR/LOC requirements.
Assist Case Managers in facilitation of admissions to the nursing facility.
Accept reservations for resident accommodations in an accurate and organized manner.
Perform all duties assigned in an effective and timely manner.
Follow admission, transfer, and discharge policies and procedures.
Keep accurate data in PCC to track referral sources.
Complete necessary documentation in a timely manner.
Maintain accurate records of residents information.
Follows company protocol regarding admission paperwork signing.
Communicate an accurate facility census to all facility departments.
Notify appropriate facility departments when a resident is admitted and/or discharged.
Work cooperatively with all facility department supervisors and administrative staff.
Explain facility philosophy, policies, and procedures to potential and new residents and residents representatives.
Ensure all necessary pre-cert and authorization is completed in a timely manner for all managed care admissions.
Explain the facility admission agreement and all attachments to potential and new residents and residents representatives.
Promote Sprenger Health Care Systems in a positive manner at all times.
Revise and print hospitality binders for facility.
Maintain accurate information in the hospitality binder.
Order contents and coordinate assembly of welcome bag.
Complete resident satisfaction surveys following company protocol.
Develop and maintain marketing and plan daily.
Collaborate with Director of Business Development on marketing and program ideas to promote facility services.
Follow protocol for ordering collateral materials.
Establish a good rapport with transferring institutions.
Lead the facility internal customer service and marketing efforts.
Review resident satisfaction surveys and prepare monthly report for Operations Meeting.
Provide customer service training to facility staff.
Communicate all current information regarding Medicare, Medicaid, and other payment sources to resident or residents representative.
Must be able to speak in public and in front of large groups.
Clear written and verbal communication skills.
Proficiency in Word, Excel and all social media platforms
Good time management skills
Works well in a team environment
Ability to maintain confidential information
Perform other related duties as directed by the Administrator.
Follow OSHA regulations as they pertain to the Admissions Department.
Perform other duties as assigned by the Activities Director or Administrator.
#INDOTH
