Partner

Partner, Consumer Growth Marketing

Founded in Silicon Valley in 2009 by Marc Andreessen and Ben Horowitz, Andreessen Horowitz (known as "a16z") is a venture capital firm that backs bold entrepreneurs building the future through technology. We are stage agnostic: We invest in seed to venture to late-stage technology companies, across bio healthcare, consumer, crypto, enterprise, fintech, games, and companies building toward American dynamism. a16z has $33B in assets under management across multiple funds.

We’ve established a team that is defined by respect for the entrepreneur and the company-building process; we know what it’s like to be in the founder’s shoes. We’ve invested in companies like Airbnb, Instacart, Overtime, Pinterest, Shef, Sleeper, Snackpass, Substack, and Whatnot. Our team is at the forefront of new technology, helping founders and their companies impact and change the world.

The Role

The Growth Go-To-Market team is an important part of our effort to accelerate time-to-market across the a16z portfolio. We take a uniquely long-term view towards working with our founders and companies, while relentlessly focusing on the impact we can deliver. The Growth team within GTM has a laser focus on 3 pillars:

You will be responsible for advising portfolio companies’ GTM efforts, with strategic priority on scaled user acquisition across performance acquisition channels. Engagements with portfolios range from executive advisory to direct growth program audits and detailed workshops with Growth Marketing teams. Successful candidates will be dynamic, empathetic, intellectually honest and willing to be hands-on with teams from seed to late stage companies.

To join our team, you should be excited to:

• Empower operating teams through your expertise and energy
• Enjoy hands-on work and deep diving into growth marketing campaigns
• Detect process and operational improvements that lead to improving campaign performance
• Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Onboarding, Data/Tracking
• Provide service to the dozens of consumer startups through best in class user acquisition
• Build an ecosystem around a network of experts, consultants, and agencies
• Provide an edge to our founders by identifying trends, emergent channels and case studies in navigating platform changes in the user acquisition ecosystem
• Be a thought leader, publish content on repeated topics from our portfolio companies, frameworks and discussion across online channels
• Work collaboratively across a16z general partners, deal team, marketing, and go to market network

Minimum Qualifications

• 6 years experience in user acquisition, growth marketing, performance marketing, demand generation, or related field at a fast growing consumer startup through multiple investment stages
• 3 years experience in a hands-on channel management role in either Paid Search, Paid Social, Mobile UA, Affiliate, Media, OOH or equivalent
• Paid / Performance marketing experience that spans multiple consumer growth models: Subscription, Marketplace, Freemium, Mobile App, Games, SaaS, etc
• Experience managing budgets across different sizes: experimental (e.g., $100k) to scaled (e.g., millions)
• Experience managing international campaigns in either EMEA or LATAM preferred
• Experience managing the creative process, content across media channels, and setting optimal production cadence
• Experience building, and/or directing the building, of performance dashboards tracking ROAS, CPA, and or CAC:LTV across relevant segments
• Deep knowledge across advertising and growth tech platforms such as Adobe, Rockerbox, Branch, Appsflyer, Google Analytics, DSPs, and general Attribution platforms etc
• Perspectives on different approaches to attribution and media mix modeling
• Collaborative track record partnering with Product Marketing, Brand Marketing, Product Management, Business Operations and Analytics teams
• Proficiency with both marketing and product analytics, ranging from out of box tools to writing SQL or equivalent query languages
• Outstanding written, verbal and presentation skills