Marketing Manager

Marketing Manager Job Description

• Classification
  1. Exempt
• Reports to
  1. Chief Operating Officer

Responsibilities 

• Develop and implement strategic marketing plans and forecasts to achieve objectives that includes the 5 P’s-Product, Placement, Price, People, Promotion and AIDA model
• Manage social media by creating continuous content and campaigns 
• Plan and oversee advertising and sponsorship activities including print, online electronic media and event needs
• Evaluate all current collaterals and marketing materials based on segment target market and UVP to continue and develop a new and consistent brand image
• Oversee all community outreach initiatives and events
• Develop a business plan canvas document for each key target customer and identify UVP
• Coordinate with Accounting to ensure processing of invoices and manual checks 
• Monitor and evaluate online reputation and work closely with executive team in identifying performance issues
• Plan and execute strategic OBGYN partnerships for patient referrals
• Conduct monthly New Baby Seminar with Providers to educate expecting mothers  
• Supervise the Marketing Associate and manages all of his/her responsibilities
• Create all graphic design and content for website and all projects to maintain brand consistently
• Increase and measure web traffic, bounce rate, conversions, or similar indicators 
• Create and manage a R&R program 
• Serve as company spokesperson and manage all relationships with media outlets

Competencies 

• Oral Communication--Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. 
• Written Communication--Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Leadership--Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
• Customer Service--Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism--Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. 
• Quality--Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. 
• Quantity--Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly. 
• Quality Management--Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness. 
• Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals. 
• Diversity--Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Ethics--Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Organizational Support--Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity. 

Required Education and Experience

1. Bachelor's degree from an Accredited College/University and must have 5 years related experience or training, or equivalent combination of education and experience that includes progressive management experience

Knowledge, Skills & Abilities

1. Proficiency in MS Office Word, Excel, Outlook and PowerPoint
2. Excelled in Photoshop, Adobe Illustrator and Lighthouse

1. Ability to work in a team environment
2. Basic professional or theoretical knowledge and fundamental concepts, practices and procedures of a particular field of specialization in the execution of assigned duties and responsibilities
3. Basic understanding of budgetary concepts and procedures
4. Ability to delegate tasks and get work done through others
5. Demonstrates ability to community well with the general public; ability to establish and maintain an effective working relationship with management, vendor and co-workers.

Preferred Education and Experience

[Indicate education based on requirements that are job-related and consistent with business necessity. See example below.]

1. Master's degree.

Work Authorization/Security Clearance (if applicable)

Equal Employment Opportunity

It is the policy of AKP to provide equal employment opportunity to all employees and applicants for employment and not to discriminate on any basis prohibited by law, including race, color, sex, age, religion, ancestry, national origin, marital status, veteran status, or other legally protected group status. It is our intent and desire that equal employment opportunities will be provided in employment, recruitment, selection compensation, benefits, promotion, demotion, layoff, termination and all other terms and conditions of employment. AKP is committed to this policy and its enforcement

Other Duties

Travel:  Travel is primarily local during the business day but will also need to utilize personal vehicle to travel to Duval and St. John County community partners for events, meetings and more

Supervisory Responsibility: Supervise Marketing Associate

Work Environment

This job operates in a professional medical office environment.  Position operates in a fast paced, highly customer service environment, working within the local community.  

Physical Demands

No physical demands, light lifting of up to 20 pounds to set up and break down at local events

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 9 a.m. to 5 p.m. This position does include various night and weekend events.