SEO Manager, Content

SEO Manager, Content

Angi® is the home for everything home. From repairs and renovations to products and financing, Angi is transforming every touch point in home services. With over 25 years of experience and a network of nearly 250,000 pros, we have helped more than 150 million people with their home needs. Our products and technology help our customers love where they live while helping small businesses grow and thrive. We believe the home is the most important place on earth and we are at the beginning of our ambitious journey to redefine how people care for their homes - join us! 

About the Role

Angi is seeking an experienced, results-driven SEO Manager, Content to advance our SEO strategy and support the Content and Editorial initiatives. In this role, you will be responsible for building high-impact SEO-focused content strategy to produce compelling and relevant content that helps drive organic acquisition and repeat visits. You will directly be managing a small SEO team and work closely with the Content and Editorial teams, as well as other key members of the SEO and Product teams. 

What You’ll Do:  

• Audit the team’s current data sources, tools, analytics process and platforms; recommend and configure optimizations to scale performance.  
• Undertake regular analyses to identify actionable opportunities including keyword and content gaps, striking distance queries, seasonal and emerging trends, and more.  
• Provide regular and robust competitor analysis including establishing baselines, monitoring movements, and translating these into strategies for leadership to outrank the competition.  
• Provide strategic SEO support for major initiatives including CMS re-platforming, content corpus migration, and product experience improvements.  
• Own Editorial & Content’s technical SEO function including conducting regular SEO audits, site crawls, schema opportunities and translating findings into business cases.
• Develop strategic opportunity assets such as keyword demand matrices or topic opportunity reports to inform content prioritization and editorial calendars. 
• Undertake regular content audits and provide specific recommendations for managing the library at scale including content to be created, expanded, split, combined, redirected or pruned.  
• Own the configuration, maintenance, and platform updates to monitor performance metrics including rankings, content & backlink acquisition efficacy, SERP visibility, site health, and page speed performance for our editorial content 
• Design and implement a strategic analysis function to identify opportunities and translate them into actionable recommendations around user personas, user intent, E-A-T signals, and A/B experiments.  
• Work with leadership and business intelligence to automate the reporting and analysis processes.  
• Architect and implement a strategic analysis function to identify and quantify valuable content opportunities and provide technical and strategic SEO consulting to maximize program impacts.

Qualities we’re searching for:  

• Passionate & curious problem solver: someone who is genuinely curious about how and why people search, extremely knowledgeable about SEO best practices and trends, and relishes in the analytical and technical depths of the industry.  
• Extremely detail-oriented: but can also see the forest from the trees, balancing the intricacies of SEO with the larger company objectives.  
• Quantitative and pragmatic: you have a data-driven approach to making decisions.  
• Analytical, tactical & strategic: experience building a strategic and tactical plan based on analyzing lots of data.  
• High ownership: autonomous and takes pride in your work, has a sense of urgency, and perseveres through difficulty to deliver high-quality results.  
• High initiative: An ambitious go-getter who takes initiative without being asked and over-delivers on your promises.  
• Excellent communicator: ability to clearly communicate and evangelize SEO across all levels, particularly through data.  
• Results-driven: Focused on achieving results, setting ambitious goals, and able to prioritize appropriately by understanding the balance of value.  
• Innovative: constantly focused on improving, growing, and coming up with new ways to grow and propel the business.  
• Teamwork & positive attitude: works collaboratively with a positive and can-do approach to opportunities and challenges to get the right things done quickly.  

Ideal Qualifications:  

• BA/BS degree or equivalent experience 
• Demonstrable track record of success at driving significant results & business growth through content and editorial
• Previous experience working with large content libraries and editorial teams
• 5 years of SEO experience specializing in SEO Content Strategy
• 1-2 years of management experience
• Advanced Excel skills required 
• Experience with Omniture/Adobe SiteCatalyst strongly desired  

Compensation & Benefits:  

• The salary band for this position ranges from $100,000-$145,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.  
• This position will be eligible for a competitive year end performance bonus & equity package.  
• Full medical, dental, vision package to fit your needs.  
• Flexible vacation policy: work hard and take time when you need it.  
• Pet discount plans & retirement plan with company match (401K)  
• The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world.  

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