Community Relations Director

ABOUT US:

Healthcare Nursing Center is guided by a single purpose: To engage, protect, and love people living with memory loss. We are committed to sustaining a safe, active, and loving environment; to give our families peace of mind; to be patient, seeking to understand those living with memory loss; to provide each team member the opportunity for personal and professional growth, and to be respectful, trustworthy, and good stewards in all we do.

GENERAL STATEMENT OF POSITION:

Direct the sales and marketing program for Healthcare Nursing Center at an individual community level; disseminates information to the public regarding the community; manages sales and marketing department; performs sales and admissions functions, and coordinates special events.

ESSENTIAL FUNCTIONS:

The following duties are normal for this position. These are not exclusive or all-inclusive. Other duties may be required and assigned.

• Know and understand the vision, purpose, values and goals of Healthcare Nursing Center.
• Direct the sales and marketing program for the community, primary work is directly related to business operations, routinely exercise independent judgment and discretion regarding marketing and sales programing and activities, which are matters of significance.
• Searches out qualified leads from a variety of sources;
• Shows apartments and retirement community to prospective residents, guests and others;
• Explains the community features and benefits to potential residents and families;
• Builds relationships with area professionals for ongoing referrals and leads;
• Initiates and maintains contact with prospective residents, referral sources and others;
• Receives calls and inquiries from prospective residents, their families, and their advisors; provides information, answers questions, overcomes objections and closes sales; follows up with all leads timely and in sufficient manner consistent with company expectations;
• Interviews and reviews records for approval of prospective residents; paperwork includes applications, contracts, financial/medical reports, lead tracking and sales reports;
• Oversees and facilitates the acceptance process for new residents; ensures that apartments are ready for occupancy as contracted with prospective residents;
• Supervise or act as move-in coordinator; facilitates the move-in process for new residents, writes work orders for apartments as necessary and coordinates the process with other departments of the community;
• Create annual sales and marketing plan and quarterly updates;
• Create and review occupancy and sales reports with senior leadership;
• Coordinates and facilitates marketing events and group presentations;
• Works with outside consultants as required;
• Monitors and manages the budget of the department; prepares monthly financial reports;
• Facilitates and attends in-service training and meetings as required;
• Provides effective and courteous service to all residents and families, referral sources, and coworkers;
• Promotes and protects the rights of all residents;
• Performs various related essential duties as required by the corporate office and community’s executive director.

MINIMUM TRAINING AND EXPERIENCE:

High school diploma with some vocational or college course work in business, marketing or a related field. Five years of related experience, a Bachelor’s degree in marketing, social sciences, business or a related field may be substituted for three of the years of experience; or any equivalent combination of training and experience that provides the required skills, knowledge and abilities.

Knowledge of:

• Sales management theory;
• Effective sales closing methods;
• Prospect evaluation methods;
• Principles of organization and functions of a retirement community;
• May require knowledge of contracts for continuing or life care communities;
• Lead tracking and prospect communications methods;
• Motivation and coaching of employees;
• Procedures for monitoring budgets

Key Competencies:

• Focuses on results, perseveres and drives for the goal line;
• Strategic thinker; understands business issues and how his or her position relates to the big picture;
• Team player: works through processes and with others to accomplish goals;
• Customer focus: knows the needs of prospective residents;
• Accountability: understands the need to achieve targets and goals of the department;
• Leadership: organizes the department to achieve goals and targets; leads by example; makes decisions with whatever information is available; inspires others to achieve.

CERTIFICATION AND CLEARANCE:

• Criminal record clearance or criminal record exemption, as required by law