What are the responsibilities and job description for the User Acquisition Manager position at Apalon?
Mosaic Group - Mosaic Group is a mobile app developer with an award-winning portfolio of brands and products—including iTranslate, RoboKiller, and Blossom. We build and acquire best-in-class mobile applications, providing creators with a platform to reach global audiences along with the inspiration, support, and resources to innovate new products. Owned and operated by IAC (NASDAQ: IAC), Mosaic Group is a global company headquartered in New York City with offices across the US as well as Austria, Belarus, Croatia, and Ireland. Learn more at www.mosaic.co.
We're looking for a User Acquisition Manager!
As UA Manager at Mosaic Group, an IAC Company (NASDAQ: IAC), you will design and execute effective user acquisition campaigns for mobile apps, using various ad networks and platforms, optimizing them for performance based on key performance indicators (KPIs). As a User Acquisition Manager, you'll also stay up-to-date with industry trends and developments to inform and improve user acquisition strategies and tactics at Mosaic Group. The ideal candidate is excited to work cross-functionally with Facebook, Google, Apple Search Ads, Twitter and other ad platforms. Some experience with m/Web campaigns is a plus.
What you'll do:
- Push the limits! Work on new strategies and expand our marketing activities
- Run and expand our Digital Performance Marketing and User Acquisition activities on Facebook, Instagram, Google Ads, Apple Search Ads, TikTok, etc.
- Collect, combine and analyse performance data from multiple analytics tools for KPI & ROI driven User Acquisition campaigns
- Define A/B or multivariate testing, monitoring results and applying insight gained to other campaigns
- Constantly track, measure and optimise KPIs for Mobile App Install campaigns, focusing on Installs and In-App Purchase optimisation
- Work with the creative and design team to test different creatives to use for UA
- Track best practices, monitor industry and competitor trends
- Track and report on campaign performance using advanced LTV and cohorts' analysis
- Uncover growth and optimization opportunities
- Work closely together with internal and external Performance Marketing Teams (Google, Facebook, Apple, TikTok) to expand your own and our skill-set!
What skills will make you a good fit:
- 2 years of work experience in the area of Performance & Digital Marketing (preferred Mobile Apps).
- Facebook, Google, Apple Search Ads knowledge.
- Working with Adjust (or other MMP).
- Understanding of attribution modeling and tracking
- Analytical skills
- Unity, Applovin, Snapchat, Twitter
- Web experience
- Good communication skills, both written and verbal, and the ability to collaborate effectively.
- Good level of English (B1 )
What will be a plus:
- A certification in Google Ads, Facebook Ads, or other user acquisition platforms.
- Experience with data analysis tools such as Excel or Google Sheets, and experience with marketing analytics tools such as Google Analytics or Adjust.
What we offer:
- Freedom to make bold plans, generate buy-in, and go execute those plans with your team.
- A safety net to make mistakes and learn from them (failure isn’t fatal).
- Competitive salary & bonus structure.
- The flexibility to be fully remote.
- Top of the line Apple hardware to equip you to do your best work, plus a home office reimbursement policy.
- Continuous opportunities to grow, through professional & personal development, and a bias for internal promotion and growth that we’ve demonstrated for years.