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Digital Marketing Manager

Apple Roofing
Lincoln, NE Full Time
POSTED ON 4/4/2024

About Apple Roofing: Apple Roofing is a leading roofing company dedicated to providing top-notch roof repair and replacement services. With a commitment to excellence and customer satisfaction, we strive to uphold the highest standards in the roofing industry. We are seeking a dynamic and creative Marketing Manager to join our team and play a crucial role in enhancing our brand visibility, promoting our services and driving organic engagement with potential customers.

Digital Marketing and Social Media Management:

  • Coordinate on Paid Google platforms: GMB, GLS, Google Ads
  • Post updates and photos as directed
  • Manage Google Ad Services
  • Review and manage Google AdWords
  • Develop and monitor Facebook Ads
  • Create engaging ad content
  • Analyze ad performance
  • Social media content management

Website Development:

  • Update company websites
  • Create, publish blog content
  • Monitor site performance using Google Analytics
  • Align website strategies with marketing goals

Acquisition Marketing Management:

  • Coordinate with acquisition companies
  • Collaborate for effective marketing strategies

Tasks:

  • Manage company city pages
  • Address edit requests, agency recommendations
  • Publish blogs, monitor site performance
  • Align website strategies for primary brand
  • Coordinate storm radio advertising
  • Organize events for commercial sales teams
  • Perform HR tasks for company intranet
  • Conduct field trips for video content
  • Manage social media content
  • Coordinate on-site presence, video creation
  • Order printed materials, office supplies
  • Perform agency tasks as needed
  • Manage marketing budget
  • Test website phone forms, links

Salary.com Estimation for Digital Marketing Manager in Lincoln, NE
$105,908 to $146,592
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