The Channel Marketing Lead for Global North America will develop and expertly activate plans to engage senior brand and performance marketing decision makers, demonstrate the value of Apple advertising in the media mix, and accelerate regional and segment business growth. As the trusted in-region subject matter expert on Apple’s advertising solutions, this person will take the lead on tuning deliverables for local audience and segment opportunities. They will effectively collaborate across extended marketing, sales, commercialization, and insights teams to seek ongoing feedback and differentiate our advertising solutions, strengthen channel messaging, and expand our customer engagement efforts.
In this role, you’ll tailor global programs and activate channel marketing initiatives for North America and Global accounts — managing multiple projects, priorities, and overlapping deadlines with ease. Day-to-day responsibilities may include writing project briefs and plans, developing and adapting executive-level messaging and sales enablement materials (e.g. presentations, email templates, customer leave behinds, etc.), running in-person and virtual events and customer summits, collaborating on go-to-market plans, evaluating and reporting on marketing impact, sharing clear updates and adapting communications for different internal audiences, and more. Strong attention to detail, effective project management, focus on continuous improvement, and a pulse on regional market dynamics will be necessary for success in this role.