Digital Marketing Specialist

AppleOne has partnered with an excellent organization in the healthcare industry seeking a Digital Marketing Specialist.

Description:
-Plays a key role in our advertising initiatives, with a focus on audience engagement
-Develop comprehensive advertising strategies and overseeing campaigns across digital and traditional channels tailored to B2C and B2B objectives.
-Devises and executes advertising strategies, judiciously manages budgets, and applies advanced audience segmentation and ad optimization methods for optimal ROI.
-Integrated advertising strategy and management
-Performance monitoring, testing, optimization, and reporting
-Third-party advertising placement and sales management on organization-owned channels
-Search engine optimization (SEO) support

Skills:
-In-depth knowledge of Google Ads, including search, display, and video advertising.
-Deep understanding of various social media advertising platforms like Facebook, Instagram, X (Twitter), LinkedIn and TikTok, including their unique advertising tools and audience targeting options.
-Experience with: digital advertising, paid ads, Google ads
-SEO, performance monitoring, keyword optimization
-Demonstrated experience managing digital, social media and traditional advertising campaigns.
-Previous track record of creating and executing marketing and advertising plans that drive organizational results preferred.
-Social sector or healthcare setting experience is a plus.
-Fluency in latest trends in paid advertising, digital marketing, and ad technology specific to B2C, B2B and/or other healthcare professionals or audiences
-Skilled in managing relationships with external advertising agencies and vendors, including negotiation, contract management, and setting clear expectations.
-Strong ability to understand data and use analytics tools specific to Google and social media platforms to track campaign performance, measure ROI and generate insights and recommendations for future campaigns.
-Creative mindset to contribute to campaign ideas and creative directions.
- Ability to work within a team and independently, without close supervision.
-Proficiency using Microsoft Office Suite and Google Workspace.


Education and/or Experience:
-Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education and experience; advanced degrees or certifications in digital marketing and/or advertising are highly desirable.
-A minimum of 7 years of experience in marketing, advertising or related fields is required.

Hours are 37.5 per week. Role is temp-to-hire.


AppleOne is proud to be an Equal Opportunity Employer. We believe in people, and we are committed to working with people of all backgrounds and connecting them with clients and companies who share our goals of diversity and inclusiveness. All qualified applicants will receive consideration for employment without regard to race, religion, ancestry, color, national origin, age, gender identity or expression, genetic information, marital status, medical condition, disability, protected veteran status, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws..

The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_ English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, the Company is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf