VP of Strategic Services

Aquent
Chicago, IL Full Time
POSTED ON 8/31/2024 CLOSED ON 9/29/2024

What are the responsibilities and job description for the VP of Strategic Services position at Aquent?

Position Overview:

We seek a highly experienced and dynamic individual for the Vice President, (VP) Strategic

Services role. The VP will play a pivotal role in leading our team, shaping the strategic direction,

and driving the overall success of our clients' marketing initiatives. The ideal candidate will

possess a strong background in direct marketing, significant leadership experience, and a

proven track record of delivering exceptional results in a fast-paced and client-focused

environment.


Responsibilities:

1. Leadership and Team Management:

- Provide strategic leadership and direction to the team, including Directors, Managers, and

support staff.

- Foster a culture of collaboration, innovation, and excellence within the team.

- Mentor and develop team members, providing guidance and support to help them achieve

their full potential.

- Oversee performance management, including goal setting, performance evaluations, and

professional development plans.

2. Client Engagement and Relationship Management:

- Serve as the primary point of contact for key client accounts, building and nurturing solid

relationships based on trust and mutual success.

- Collaborate closely with clients to understand their business objectives, challenges, and

opportunities and develop tailored marketing strategies to address their needs.

- Ensure the timely and successful delivery of all client projects and campaigns, meeting or

exceeding expectations for quality, effectiveness, and ROI.

3. Strategic Planning and Execution:

- Develop and execute comprehensive direct marketing strategies that drive customer

acquisition, retention, and revenue growth for clients.

- Stay abreast of industry trends, best practices, and emerging technologies and incorporate

them into our strategic approach.

- Analyze campaign performance data and market insights to identify areas for optimization

and refinement, continuously improving results over time.

4. Business Development and Growth:

- Collaborate with senior leadership to identify and pursue new business opportunities,

contributing to the expansion and diversification of our client portfolio.


- Participate in sales presentations, pitches, and proposal development, leveraging your

expertise to win new business and drive revenue growth.

- Cultivate strategic partnerships and alliances with industry stakeholders to enhance our

market presence and generate referral business.

- Retain the current portfolio clients with the expectation of growing the clients by 10%

annually.


Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.


- Minimum of 10 years of direct marketing experience, with a strong focus on retail and e-

commerce industries.


- Proven track record of success in a leadership role within a direct marketing agency or similar

environment.

- Extensive knowledge of direct mail, email marketing, digital marketing, and other relevant

channels and tactics.

- Exceptional strategic thinking, analytical skills, and problem-solving abilities.

- Strong client management and communication skills, with the ability to articulate complex

ideas and solutions clearly and persuasively.

- Demonstrated ability to inspire and motivate teams, drive results, and foster a culture of

continuous improvement.

- Experience with budget management, forecasting, and financial analysis.


Join Our Team:

Suppose you are a strategic thinker, collaborative leader, and results-driven professional

passionate about direct marketing and retail innovation. In that case, we invite you to apply for

the VP of Strategic Services position. This is an exciting opportunity to make a

meaningful impact, grow professionally, and be part of a dynamic and forward-thinking team.

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