Creative Director

JOB DESCRIPTION 

C R E A T I V E  D I R E C T O R - B R A N D  0 1

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ABOUT THE COMPANY:

Arcaea is a biology-first beauty company building a new ingredient toolset for the beauty and personal care industry. We are creating pioneering ingredients, products, and stories accessible uniquely through biology. 

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OVERVIEW:

This role is important to unlocking the value of our business to transform the beauty industry. Arcaea is looking for an innovative creative to execute all visual and voice assets for the launch of our consumer brands.  Working closely with our Founder/CEO, General Manager and Director of Marketing, this individual will help create our storytelling calendar and bring Brand 01 (the first of multiple brand launches) to life creatively across all channels.

You will need to possess an out of the box yet commercially focused mindset to take our customers on a visual journey while telling stories that drive conversion.  This role is responsible for all creative projects as well as the overall quality of work of the creative team.   Including but not limited to; asset ideation and production, copywriting, graphic design, visual merchandising, photoshoot planning and execution, agency management, etc.

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RESPONSIBILITIES:

• Collaborate with the Founder/CEO, General Manager and Director of Marketing to develop thoughtful, innovative omni-channel creative content and campaigns in line with brand strategy and business objectives
• Build the creative strategy and lead development of innovative creative content for a brand that stands for true change in the beauty industry through biotechnology.
• Effectively balance creative strategy and execution with a hand-on approach to concepting, art direct pre-production & content capture in order to deliver compelling creative storytelling across all omni-channel platforms.
• Partner closely with Marketing to understand creative needs to support overall brand strategy and activation from new launches to evergreen campaigns.
• Ensure a high level of excellence in concept, design, photographic art direction, supervision of retouching, supervision of production, and campaign execution to ensure consistency and cohesiveness.
• Lead the creative ideation and development of campaign concepts from briefing to final release, supporting a full consistent 360 activation lens for every new product launch and promotion (Digital, Print, Point of Sale, Experiential, Out of Home)
• Oversee vendors including photographers, directors, illustrators, animators and external agencies to help bring all new campaigns to life
• Be hands on in talent resourcing, development and relationships/communications with outside agencies that we partner with
• Collaborate with the VP of Supply Chain & Project Management to ensure all creative deliverables are executed on time & in budget
• Maintain brand differentiation by staying true to the brand values and strategy with a strong focus on community building and storytelling
• Optimize Brand 01’s Brand Guidelines and work with the team to ensure all ongoing projects remain consistent to the approved look and feel; partner with outside agency to maintain a high level of design and creative excellence and consistency across all touch-points from digital to in-store
• Create content with an understanding of the marketing funnel; ability to leverage existing data, metrics, and campaign learnings to inform the creative work and pivot when needed; partner with marketing team to continually optimize content and align with key stakeholders across all levels of the organization
• Stay on top of consumer and industry insights as well as market intelligence
• Lead with positivity; continually uphold our culture of teamwork and collaboration

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QUALIFICATIONS

• Must have 10 years of experience in beauty/consumer goods creative with deep subject matter expertise in storytelling and community building
• Strong understanding of digital-first creative content best practices across the entire consumer journey
• Must have proven track record of building & driving 360 creative content across DTC, Social & Retail Point of Sale & leading Creative teams in a fast-paced environment
• Diversified portfolio demonstrating a unique/differentiated/elevated/boutique point of view
• Keen aesthetic sensibilities and a talent for building desire around a brand or product through creative content, especially through motion video
• Expert knowledge of brand systems, typography, layout. A rich cultural library both current and historical from which to draw inspiration and to teach and inspire a young team of Creatives
• Proven experience creating compelling content and storytelling on social media
• An audience-first mindset. Ability to translate consumer research and insights into effective creative strategies and designs
• Proven history of building, leading and motivating a team to create their best work by nurturing, inspiring and challenging
• Project management skills; can push projects over the finish line with sound planning and persistent execution; understands how to collaboratively align resources, seeks the input of key constituents, and manages others to achieve desired results.
• Learning agility fueled by curiosity and a growth mindset
• Strong communication, multi-tasking, interpersonal and organizational skills
• Excellent interpersonal, communication, negotiation, problem-solving, and influencing skills to work effectively with all internal stakeholders
• Passion and knowledge about the beauty industry and its latest trends
• High emotional intelligence and self-awareness, which encourages positive energy, kindness, and passion throughout the organization

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We are committed to diversity, equality, and inclusion in all its practices. It is the policy of Arcaea to provide equal employment opportunities to all employees and employment applicants.