What are the responsibilities and job description for the Copywriter position at Arctic Wolf?
Ready to make an impact? Arctic Wolf is seeking a Copywriter to join our Pack.
Arctic Wolf, fresh off its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. How fast are we growing? Well, Arctic Wolf was highly ranked in the Deloitte Fast Technology 500 for North America in both 2019 (#25) and 2020 (#104)! We have doubled headcount, customers, and revenue for five years running.
We are also cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds and ideas to make our teams even stronger. In fact, we are recognized as one of the 2020 Best Places to Work (bizjournals.com).
As we believe in corporate responsibility, Arctic Wolf offices around the world participate in volunteer programs throughout their communities. We’ve also earned distinction from TravelWise for our efforts in promoting sustainable transportation.
About the Role:
We are looking for an experienced Copywriter with a strong cybersecurity background to join our high-performing, collaborative, Demand Generation team.
The Copywriter is responsible for creating compelling and original content for digital platforms, campaigns, and sales material that supports the full buyer’s journey and helps fuel Arctic Wolf’s demand marketing engine.
As a member of the Demand Generation team, the Copywriter will work closely with Demand team members and frequently work cross-functionally with Product, Channel, and Field Marketing, as well as the Creative and Communications teams.
Location: Eden Prairie, MN office
Responsibilities:
- Write and edit content that will attract, engage, and convert leads for the Demand Generation team at Arctic Wolf
- Dual focus on writing short, catchy, creative digital copy on one hand, and longform data-driven reports and guides on the other
- Understand and leverage cybersecurity industry trends, the corporate brand, and value propositions to create quality content that will resonate and engage a tech-savvy audience
- Deliver timely content for digital channels, including website, blog, gated assets (guides/white papers), email, video, webinar, social media, advertising, and more
- Support the copywriting needs of various marketing functions outside of Demand Gen, which will involve writing for different audiences, including customer, channel, and product marketing
- Help develop new content ideas and translate those ideas into outlines
- Collaborate with marketing and product cross-functionally as part of the content creation process
- Ensure all content is optimized for inbound marketing best practices
Skills and Requirements:
- 4 years copywriting experience in the technology industry, preferably in cybersecurity
- Excellent storytelling, copywriting, and editing skills, with a strong focus on translating complex concepts for general IT and security audiences
- A strong grasp of brand voice/tone with a portfolio that demonstrates this experience across content formats
- Solid understanding of digital mediums and how to write across digital channels (advertising, social, email, blog, web)
- Understanding of the buyer’s journey and how content maps to different stages in the B2B funnel
- Detail-oriented, well-organized, and efficient with time management
- Ability to take on multiple projects at once and deliver quickly and effectively under tight timelines
- Can collaborate and synthesize strategic inputs from multiple diverse sources, including product and sales teams
- Can be creative while adhering to brand guidelines
- Flexible and able to shift strategies and tactics when working with multi-phase and complex projects
- Fast learner, able to understand complex technologies and adapt quickly to process changes
- Experience working with project management software (Wrike preferred)
- Basic understanding of SEO and B2B marketing best practices
Security Requirements:
- Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information.
- Background checks are required for this position.
About Us:
At Arctic Wolf, we recognize that success comes from delighting our customers. We believe in being lean – in constantly building, measuring, and learning in all aspects of our business. We truly value people. All wolves are welcome to join the Arctic Wolf pack, with compelling compensation packages, benefits, and equity for employees.
Arctic Wolf is focused on building a workforce that is diverse and inclusive. If you’re excited about this role, but do not meet all of the qualifications listed above, we encourage you to apply. We review all applications.
Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.
Arctic Wolf is committed to fostering a welcoming, accessible, respectful and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. Please let us know if you require any accommodations by emailing recruiting@arcticwolf.com.