Content Strategist

Section 1: Position Summary

The Content Specialist will be responsible for strategy, content development, execution, and oversight related to key Marketing campaigns and initiatives. Through consultation, creativity, and a focus on sound UX, this individual will be responsible for collaborating with key stakeholders to implement effective communications plans and crafting copy that drives desired outcomes. This includes developing content within Ascensus brand standards for all types of touch points (e.g., operational, value add, and commercial) with a primary focus on writing for digital experiences such as web and email.

Section 2: Job Functions, Essential Duties and Responsibilities

• Generate marketing ideas by translating strategic initiatives and industry trends into tactical solutions
• Understand and assess business needs in order to determine the best marketing approach and to scope resourcing demands
• Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding
• Represent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutions
• Establish strong relationships with business stakeholders by delivering on project specifications and deadlines
• Create meaningful content that is clear, actionable, and engaging—converting leads to clients and turning clients into loyal fans
• Utilize Microsoft office suite – Word, PowerPoint and Excel—as well as web-based email, project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations
• Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals
• Measure effectiveness of communications using such methods as A/B testing

Section 3:  Experience, Skills, Knowledge Requirements

• Excellent writing, editing, and presentation skills
• Minimum of 5 years of related experience. Samples and portfolio are required
• Four-year college degree, marketing/communications or related field; Masters highly desired
• Experience with a Content Management System
• An understanding of a regulated industry; financial services experience a plus
• Decision-making and follow-through skills
• Ability to manage complex projects independently
• Strong attention to detail related to material accuracy, data, logic, consistency, brand standards, project planning, proofreading
• Ability to provide consultative advice and work successfully in a team environment
• Adhere to our core values: People Matter. Quality First. Integrity Always.

We are proud to be an Equal Opportunity Employer

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