What are the responsibilities and job description for the Ecommerce Manager position at Assa Abloy?
Amarr (a part of ASSA ABLOY, the global leader in opening solutions) is focused on digital growth, and we are seeking an eCommerce Marketing Manager to drive online sales through our B2B2C e-commerce platform by developing our eCommerce strategy and implementing the strategic actions to reach our objectives. The eCommerce Manager will play an important role in our overall sales growth with the e-commerce platform, as well as increase our dealer loyalty with the enhancement of our digital dealer solutions to improve dealers’ overall customer experience. This position will work closely with the IT, Marketing, Product Management and Sales teams and is located in Winston Salem, NC.
Responsibilities:
- Develop and manage the Amarr digital marketing programs for our dealers, including B2C e-commerce, dealer leads and dealer reviews.
- Analyze website traffic, conversion rates, online purchase behavior, and develop action plans to optimize web content/experience, accelerate engagement, increase sales funnel conversion, and grow eCommerce sales.
- Analyze customer demographics and eCommerce transaction data to develop strategies on increase
- Develop strategies for digital programs to increase dealer participation, dealer engagement, and dealer loyalty to Amarr.
- Analyze dealer performance with leads and reviews to develop and implement effective, results-driven strategies to increase dealer participation, improve dealer performance and increase sales.
- Develop A/B testing and measure success for all executed efforts.
- Provide expertise on current eCommerce industry best practices and actively review analytics to ensure KPIs are being met.
- Partner with the internal and external IT team for design enhancements for improved ecommerce user journey and shopping experience.
- Manage customer service issues that arise for all digital dealer programs.
- Collaborate with our digital and website managers and 3rd party agencies to develop content, PPC, SEO and marketing automation initiatives.
- Collaborate with IT, content developers, digital and website managers, product managers, Sales teams and customers to advise on strategic, impactful approaches for key opportunities
- Remain up-to-date on current and emerging eCommerce trends and online competitive landscape
- General duties will include research, budgeting, and presenting plans and reports for e-commerce initiatives and metrics to upper management
Educational Requirements, Skills and Abilities:
- Experience required with: Magento v1/v2 and AEM CMS.
- 7 years of relevant eCommerce work experience at a brand, retailer, or agency
- Sound knowledge and understanding of eCommerce performance benchmarks
- Google Analytics, AdWords, Trends or other analytical software is required.
- B2B2C marketing experience a big plus
- Strong project management, multitasking and time management skills
- Strong written and oral communication skills with the ability to effectively interact and influence at all levels of the organization
- Ability to articulate clear and concise status and action plans to resolve issues and risks at the right level of detail for the audience.
- Bachelor’s degree in Business or Marketing or Communications
- Highly motivated self-starter with ability to drive for results and work without direct supervision
Other Job Responsibilities:
- Overnight and extended travel – approximately 2-3 nights per quarter.
- Travel for customer visits, dealer appreciation events, company meetings or trade events.
- Develop and recommend the annual personal objectives and measurements.
- Some manual lifting required.
- Perform other duties as assigned.
This position is Monday - Thursday from 7:30am – 5:30pm and Friday 7:30am – 11:30am. Benefits, 401k, paid time off, flexible scheduling, and paid holidays, along with other fantastic benefits!
Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.
As one of North America’s leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America’s most desired cities. Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment. Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee. At Amarr Company, the door is always open and there is no ceiling to your career growth.
#amarrcareers
Always growing. Never boring. Leading right.
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