Assembly Food Hall & Skydeck Marketing & Communications Manager

ESSENTIAL FUNCTIONS & RESPONSIBILITIES:

1. Brand & Communications Management:

• Drive the overall brand positioning of Assembly Hall & Skydeck Music Venue ensuring that the experience of the consumer matches the mission of our properties
• In conjunction with the GM, ensure branding, wayfinding and all consumer facing messaging delivers objectives of increasing revenue & ensuring consumer experience is top notch
• Implement strategies to position Assembly Food Hall as the innovative & consistent gathering place for the Nashville & tourist community
• Work with hotels, convention centers, residential areas to drive foot traffic
• Build relationships with local media and ensure all activations & concerts are properly listed & covered

2. Beverage and /Event Entertainment Marketing Strategy & Execution:

• Develop and execute strategic marketing plans with a strong emphasis on promoting our beverage offerings within the hall and entertainment events.
• Working with the GM & Food Hall Co corporate team, re-launch & memorialize the Skydeck music venue
• Collaborate with the beverage team to curate compelling and innovative beverage programs that align with market trends and customer preferences.
• Lead the creation of marketing campaigns that enhance the visibility of our beverage options, entertainment events & tier 1 events
• With the GM & Director of Marketing align on the marketing calendar, prioritizing Tier 1 Celebrations & Skydeck ticketed events
• With the Marketing Coordinator & guidance from the Director of Marketing, lead the marketing efforts for special events, product launches, and entertainment performances.
• Based on key relationships in the market, drives increased demand for private event bookings

3. Cross-Functional Collaboration:

• Work closely with the beverage and entertainment teams to align marketing strategies with product and service offerings.
• Collaborate with the operations team to ensure seamless execution of marketing initiatives within our venues.
• Provide marketing insights to guide product development and enhance customer experiences.

4. Social Media:

• Oversee the social media strategy & execution for Assembly Hall & Skydeck, ensuring strong engagement and growing followers.
• Running 2 accounts on multiple platforms
• Oversee a content creator (freelance) to deliver consistently platform right content for channels

5. Budget Management

• With the GM & Director of Marketing, closely follow & manage the aligned upon marketing budget

6. Team Management:

• Responsible for team growth and learning opportunities.
• Weekly 1:1s, Monthly support and team leadership meetings
• Oversee marketing team workload, resources and deadlines.

7. Analytics and Reporting:

• With the Director of Marketing & Marketing Coordinator, utilize data-driven insights to assess marketing campaign effectiveness and make strategic adjustments.
• Provide regular reports to the GM & Director of Marketing outlines campaign effectiveness

General Knowledge/Skills/Abilities

• Proven experience (minimum 3 – 6 years) as a successful Marketing and/or Comms professional
• In-depth knowledge of beverage trends, entertainment marketing, and consumer behavior.
• Love Of Nashville. Loves the city, curious to know it even more.
• Experience leading projects from start to finish with a track record of accomplishment
• Can-do attitude, solutions oriented and ready to jump right in
• Proficiency in social media platforms, experience with project management tools, and the willingness to learn new tech
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Passion for creating outstanding customer experiences through marketing initiatives.

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.