What are the responsibilities and job description for the Senior Manager, Marketing Analytics position at Asurion?
Job Description
Overview:
Asurion is seeking a passionate and performance-driven Sr. Manager of Marketing Analytics to join the team at our Nashville corporate office. The role is part of a growing enterprise consumer marketing team. The consumer marketing team is focused on executing our direct-to-consumer, go-to-market strategies within Asurion and we are looking for talent to lead key analytics. Success in this role requires not only expertise in data and analytics skills but also a strong consultative mindset, communication skills, initiative, and the ability to partner with cross functional teams.
Essential Duties and Responsibilities:
- Lead advanced analytics efforts, focused on performance media measurement, segmentation, customer insights, marketing budget allocation, and forecasting
- Identify and evaluate opportunities for marketing efficiency and effectiveness optimization within, and across channels
- Develop and use experiments and marketing attribution models to analyze and simulate the incremental impact of media and marketing for a retail business
- Lead marketing forecasting exercises to help understand potential, risk, and required investments to achieve growth targets
- Provide a high value consultative layer on top of analytics deliverables; tell relevant and actionable data stories
- Synthesize insights generated from sophisticated analyses into simple, meaningful/profitable, and measurable action items and leverage BI/data visualization tool to communicate to stakeholders
- Build a high performing team through effective leadership; set team goals and strategies for how to accomplish them; coordinate work and personal development across team members to maximize team impact.
- Prioritize and manage multiple workstreams and communicate expectations and progress to key stakeholders
- Collaborate with cross-functional teams and external agencies to establish regular business reviews to track performance and gain actionable business insights that improve execution against key KPIs
What You’ll Bring to The Team:
- Bachelor’s degree in Marketing or a quantitative disciplines (e.g., Statistics, Computer Science, Operations Research, Business Analytics, Engineering). Masters degrees in related fields are preferred but not required.
- 6 years of experience leveraging analytics best practices to improve marketing initiatives
- Solid understanding of website best practices, ecommerce and digital marketing principles, measurements, and consumer behavior; Experience in developing data-driven strategies to drive customer-marketing activities
- Experience in creating dashboards in BI tools such as Power BI (preferred), Tableau, or Looker required
- Proficiency in SQL preferred
- Experience in statistical modeling and programming language such as Python/R preferred
- Superior quantitative and analytical skills, intellectual curiosity and a passion for achieving practical business impact.
- Strong project management expertise and experience
- Strong problem-solving and decision-making abilities with excellent attention to detail
- Strong interpersonal skills including confidence in dealing with people at all levels of the organization, ability to manage intake, and present insights.
- High-energy and a desire to work in a result-oriented, fast-growth, fast-paced environment.
Why Asurion?
Simply put, Asurion helps people stay connected. We are a privately held company which enables us to focus on long term customer and client value. We provide over 290 million consumers around the world with simple, intuitive technology advice to help them get the most from their devices; support to fix their issues and connectivity crisis, and device protection to ensure they receive a replacement or repair. When a product is missing or simply doesn't work properly, Asurion’s 17,000 employees are focused on solving the problem with people and processes operating 24 hours a day, seven days a week, speaking six languages, and working across any device, platform, or provider. By partnering with leading retailers, mobile carriers and pay-tv providers, Asurion helps make customers lives a little easier and their technology a lot more amazing.
Compensation for the successful applicant will depend on a variety of job-related factors. This includes adjustments that may be made based on geographic location, business needs, and/or market demands, as well as a candidate’s education, training, and transferrable work experience. Remote, USAThe starting base pay range for this position is $114000-149000 annually with the potential for bonuses and we encourage candidates outside of this salary range to apply.
Salary : $114,000 - $149,000
