Content Marketing Specialist-North or Central MS or TN

Job Description

Content Marketing Specialist

Position Summary:  

The purpose of this position is to tell the story of Guaranty Bank through content delivered through many different channels. This position is responsible for delivering the creative content for pre-planned marketing campaigns that will ultimately drive non-interest income.  They will create and produce marketing content for the bank overall including our mortgage and investment partners.  This position is to ensure the content of our different marketing avenues (website, digital ads, social media, online banking, etc.) remain informative, engaging, current and appealing for all customers. The content specialist is to strive to deliver a consistent brand identity and establish seamless communication through our online presence.  The Content Marketing Specialist will work closely with the marketing department on specific campaigns with the marketing officer approving creative content and final approval from the bank’s compliance officer.  This position will minimize the need for an outside advertising agency.

Essential Functions-Primary Responsibilities and Accountabilities (90%):

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily.  Reasonable accommodations can be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Task Statement(s)

   Branch Credit/Ownership (80%)

• Writing, editing, and updating content for the bank’s website, social media, and digital presence. 
• Create print and digital ads for specific marketing campaigns. 
• Create video content that communicates our vision and brand internally and externally.
• Photograph branches and employees to use in our marketing content.
• Interview employees for blog content – asking the right questions from the customers point of view to position the loan offices as the expert in the field with a result of driving leads.
• Be a part of managing the GBT Facebook, Instagram, and LinkedIn page, as well as Mortgage Loan Officers social media pages. 
• Create promotional materials to support the sales efforts of our bank calling officers.
• Deliver monthly marketing data results in a creative way to share with bank team members.
• Analyze the data from the bank’s online properties (website, online banking, social media) to maximize engagement and desired results.
• Write press releases.
• Participate in bank marketing meetings to stay up to date on the Bank’s strategic marketing plan.
• Attend events, luncheons and conferences as requested.

   Customer Service (10%)

• Represent Guaranty Bank & Trust Company professionally, efficiently, and tactfully.
• Acknowledge and greet customers with a smile, call customer by their name, ask if they need any additional assistance, thank customer at end of every conversation.
• Ensure continuing development of professional relationships with management and colleagues. 

• Follow all bank policies and procedures.
• Answer and assist incoming callers with questions and requests, subsequently route callers, as appropriate.
• Receive incoming bank visitors and assist in directing them appropriately.

Additional Functions-Secondary Responsibilities and Accountabilities (10%)

  Additional Task Statement(s)

• Proficient computer skills.
• Exceptional oral and written communication skills.
• Attention to detail.
• Creative skills.
• Flexible and able to multitask.
• Must have the ability to think outside the box.
• Ability to work in a team environment.
• Must be motivated and able to work independently.
• Must be able to deal effectively and tactfully with customers and co-workers.
• Strong organizational skills.
• Ability to meet and greet the public in a professional manner.
• Follow all bank policies and procedures.
• Provide assistance to other departments as needed.
• Perform other duties that may be assigned and requested.

Position Qualifications

   Education:        Required – High School Diploma or equivalent.

                                Preferred – Post –secondary certificate or degree, experience will be considered.

Experience:     Required – 2 to 5 years of experience in banking or related field.

Preferred – 5 to 7 years of experience in banking or a related area.

  Licenses and 

  Certifications: Required – None.

Position Requirements

  Competency Statement(s)

• Accountability (core value) – Always do what we say and hold one another accountable.
• Accuracy – Thorough with strict attention to detail; does work right the first time; identifies and corrects errors; produces complete and error free work.
• Active Listening – Gives full attention to what others are saying, attentive to others’ ideas and concerns; asks questions to clarify understanding.
• Conceptual Thinking – Notices similarities between different and apparently unrelated situations.
• Confidentiality (Core Value) – Always maintains strict confidentiality.
• Community Development (Core Value) – Always committed to community development.
• Critical Thinking – Apply rules and logic to situations; considers factors beyond the initial information given.
• Data entry – Proficient alpha/numeric data entry skills.
• Detail oriented – Concentrates on routing work details; carefully monitors and examines one’s own and others’ work; ensures accuracy in documentation and data.
• Ethical Conduct – Conducts oneself consistently with sound banking practices and standards, upholding the values of Guaranty Bank.
• Integrity (Core Value) – Always act with integrity and honesty.
• Respect (Core Value) – Always treats others with respect.