Brand Manager- Bacardi
Job Posting for Brand Manager- Bacardi at Bacardi-Martini
• Responsible for planning and leading the execution of consumer programs in-market and assets to deliver effective activations for the brand in alignment with Customer Marketing.
• Lead all in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
• Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage.
• Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of impact of activities, robust program plans, and strong assets to drive brand equity.
• Lead the development and execution of brand partnerships/sponsorships & experiential programming across multiple channels and agencies and working with local commercial and distributor teams to deliver in-market.
• Strategic arm to the Assistant Brand Manager by providing support and direction in overcoming obstacles to deliver executional excellence of brand plans.
• Accountable for monthly brand performance analysis and targets in market (revenue, profitability, share, equity) working closely with financial performance team and senior management.
• Manage and optimize an A&P budget assigned to you and placing bold bets on activities that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities.
Salary.com Estimation for Brand Manager- Bacardi in Miami, FL
$124,909 to $172,224
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