What are the responsibilities and job description for the Coordinator, Paid Social position at Bain & Company?
WHAT MAKES US A GREAT PLACE TO WORK:
We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.
WHERE YOU'LL FIT WITHIN THE TEAM:
Bain & Company is searching for a Coordinator, Paid Social to work in conjunction with other team members to execute, optimize and measure paid social campaigns across a diverse set of firm needs including but not limited to recruiting (main focus), account marketing and our core commercial industries and capabilities. You'll report into the Senior Manager, Paid Media based in London.
The ideal candidate has hands-on experience running a high volume of paid social campaigns and thrives on tweaking and optimizing campaigns to drive optimal performance with our target audience. An interest in recruiting and B2B with hands on experience with LinkedIn and familiarity around search, programmatic, display, retargeting, A/B testing, etc. is a big plus. As digital is changing so quickly, an interest in staying on top of industry trends and piloting new solutions to bring the most value to Bain will be critical to success in this role.
You have: A passion for digital marketing with specific hands-on experience with paid social advertising using LinkedIn, Facebook, Twitter, Amazon and/or others. You’re interested in working with recruiting teams to understand the ideal candidate journey across campus, experienced talent and business services audiences, and how we can position Bain as an ideal place to grow their career. You are an excellent writer with strong project management skills, are extremely detail-oriented/organized and want to help build out and run digital campaigns for our recruiting and commercial priority audiences.
We have: A tight knit, forward-thinking team ready to welcome someone new that wants to dive in, grow and contribute to our expanding team of digital strategists core to the global marketing function. We’re consistently voted a top place to work on the Glassdoor Best Places to Work list for a reason and it’s our team that makes us unique and allows us to thrive.
WHAT YOU’LL DO:
Digital Marketing (60%)
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
Applicant must have received, or be willing to receive, the COVID-19 vaccine, and be fully vaccinated (established 2 weeks following final dose) by date of employment with Bain & Company to be considered for U.S. based jobs subject to required accommodation process.
We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.
WHERE YOU'LL FIT WITHIN THE TEAM:
Bain & Company is searching for a Coordinator, Paid Social to work in conjunction with other team members to execute, optimize and measure paid social campaigns across a diverse set of firm needs including but not limited to recruiting (main focus), account marketing and our core commercial industries and capabilities. You'll report into the Senior Manager, Paid Media based in London.
The ideal candidate has hands-on experience running a high volume of paid social campaigns and thrives on tweaking and optimizing campaigns to drive optimal performance with our target audience. An interest in recruiting and B2B with hands on experience with LinkedIn and familiarity around search, programmatic, display, retargeting, A/B testing, etc. is a big plus. As digital is changing so quickly, an interest in staying on top of industry trends and piloting new solutions to bring the most value to Bain will be critical to success in this role.
You have: A passion for digital marketing with specific hands-on experience with paid social advertising using LinkedIn, Facebook, Twitter, Amazon and/or others. You’re interested in working with recruiting teams to understand the ideal candidate journey across campus, experienced talent and business services audiences, and how we can position Bain as an ideal place to grow their career. You are an excellent writer with strong project management skills, are extremely detail-oriented/organized and want to help build out and run digital campaigns for our recruiting and commercial priority audiences.
We have: A tight knit, forward-thinking team ready to welcome someone new that wants to dive in, grow and contribute to our expanding team of digital strategists core to the global marketing function. We’re consistently voted a top place to work on the Glassdoor Best Places to Work list for a reason and it’s our team that makes us unique and allows us to thrive.
WHAT YOU’LL DO:
Digital Marketing (60%)
- Expertise and ability to optimize, track, execute and read out results of multiple paid social campaigns concurrently, with a strong emphasis on LinkedIn
- Ability to copywrite and story tell around what Bain has to offer across several recruiting groups (with relevant inputs)
- Constant and sustained interest in testing and learning to drive towards the best results and make the most impact
- In partnership with other team members, read out campaign results to various internal stakeholders and identify ways to improve for future campaigns
- Ensure proper and consistent UTM strategy is utilized for campaign attribution and measurement (training can be provided)
- Dive into our analytics platform to conduct complete post-campaign evaluation
- Assist in development and maintenance of a central tracker that houses all paid campaigns across recruiting audiences
- Track billing across all recruiting initiatives
- Work with other marketing departments to ensure digital initiatives are integrated into overall project tracking system (familiarity and experience with Kapost a plus)
- Work with various internal recruiting and marketing departments to articulate capabilities and value of campaigns
- Serve as an internal marketing champion with a customer-obsessed mindset, and respond to campaign-related requests in a timely manner
- Proactively look for opportunities to communicate value and results of campaign, and maintain active "promoters" at all times
- Stay on top of the latest and greatest industry trends relevant to LinkedIn and other paid media platforms
- Test and learn to ensure we’re offering best-in-class, most effective, most innovative solutions to our recruiting team
- Education Degree level and area of specialization needed for the performance of this role’s Essential Functions
- BA/BS from an accredited college or university · Solid understanding of business strategy and digital marketing
- 1-3 years of experience in paid social, ideally with LinkedIn, preferably in a B2B or professional services environment
- B2B and/or professional services experience
- LinkedIn experience
- Working knowledge of LinkedIn with either a focus on Campaign Manager, Sales Navigator, effectively building networks or their recruiting marketing solutions
- Experience with Google Analytics or another authoritative analytics tool
- Self-starter with intellectual curiosity, can-do attitude and strong work ethic who’s willing to dive in and help wherever needed
- Strong PC skills and proficiency with Office applications (Outlook, Powerpoint, Word, Excel)
- Agency experience
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
Applicant must have received, or be willing to receive, the COVID-19 vaccine, and be fully vaccinated (established 2 weeks following final dose) by date of employment with Bain & Company to be considered for U.S. based jobs subject to required accommodation process.
Salary : $1 - $0
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