What are the responsibilities and job description for the Head of Growth Marketing position at Bally’s Interactive?
About Us:
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players
Purpose:
The purpose of Venture is to:
Take ownership and provide leadership for the end-to-end strategy for 3-4 ventures. Develop a plan with clear strategies for growth. Define and own the brand strategy. Lead a cross functional working group to deliver the commercial results for the venture and a powerful and consistent end to end customer experience and customer communications.
Responsibilities:
- Venture/Growth Plan: Develop a Venture Plan with clear strategies for growth from a rich understanding of venture performance, customers, competitors, and the environment in which we operate as a business. Work with key stakeholders to ensure an acquisition, retention and usage plan is embedded and connected. This plan will drive the growth agenda of the Marketing & Operations Teams.
- Brand Strategy: Define and own the ventures’ brand strategy – articulating what it wants to be famous for in customers minds. The strategy is designed to help inform product development, positioning and customer communications. Work with key stakeholders to bring the brand strategy to life.
- Cross functional working: Lead a cross functional team on a regular basis from within and outside of marketing to deliver a customer experience that is true to both the venture plan and brand strategy. React and find solutions to performance gaps and to take advantage of commercial growth opportunities. This is not about policing, but it is about collaborating for growth.
- Creative platform: Work with the internal design team and external agencies to develop a digital first creative platform for our ventures.
- Partner management: Developa strong and collaborative relationship with the marketing teams of our brand owners.
Skills & Experience:
- A commercial marketer:Understands the commercials that drive revenue and profit and the levers to accelerate the results.
- Strategic: Experienced in developing strategies for commercial and customer growth.
- Analytical: Very comfortable with numbers and analysing and tracking results.
- Insights:Has used insights intensely to fuel strategy and measure success.
- Broad marketer: Has a good understanding of all marketing levers including; CRM, Product, Comm. Has led cross functional teams to deliver step change results.
- Digital: Has worked in digital businesses and knows how to move the needle in that environment.
Behaviours
- Amazing leader of cross functional teams:Knows how to get disparate groups to work together in service of commercial growth.
- Passionate:Loves creating strategies that deliver great business results.
- Enjoys collaborating: Knows how to get things done with others
- Great story teller: Can simplify the complex and create strong narratives for what needs to be done.
What you’ll get
- 25 days holiday
- Pension Plan
- Access to private healthcare
- Company/performance related bonus
- Hybrid working
- Internal learning and development team
Flexible Working
At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
#LI-DS2
Our parent company, Bally's Corporation (NYSE: BALY), is a leading U.S. omnichannel provider of land-based gaming and interactive entertainment. To pursue its ambitious industry goals, Bally's has created two distinct operating divisions: "Bally's Casinos," which includes physical gaming and entertainment properties, and "Bally's Interactive," comprised of sports betting software and services company Bet.Works, fantasy sports app Monkey Knife Fight, and global B2B free-to-play game provider SportCaller.
Bet.works, a B2B sports betting software and services provider, allows Bally to capitalize on the forecasted $50 billion opportunity in legalized U.S. sports betting and i-gaming. Its proprietary trading platform and managed services model supports legalized sports book operators from Iowa to Colorado.
In addition, Bally Bet, the company's sports book brand, is an authorized gaming operator of Major League Baseball, the National Hockey League, and the National Basketball Association.
Monkey Knife Fight is America’s third largest and the fastest growing Daily Fantasy Sports company in the world. MKF has made fantasy sports more accessible to a new generation of DFS players through its unique, easy-to-play contests with no pros to compete with and no salary caps to navigate.
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It offers prediction, quiz/trivia, pay-to-play, bespoke and turnkey app games.
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across; sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
- include Secrets of the Phoenix, 88 Fortunes, Cleopatra, Wheel of Fortune
- Deal or No Deal, Diamond Bonanza, Wonderland
- 90 Ball and BOGO Bingo
- Search for the Phoenix, Tiki's Catch of the Day, Slot Games such as 88 Fortunes and Cats
- O10c Roulette, American Roulette, Atlantic City Blackjack, Baccarat, Baccarat Remastered, Baccarat: Professional Series, Bank It! Roulette, Blackjack, Blackjack Classic, Blackjack Remastered, Blackjack With Surrender, European Roulette, Five Play Draw Poker: Multi-hand, Four Card Poker, French Roulette, Fusion Roulette, Game King Video Poker, Hi-Lo, High Stakes Blackjack, Multi-hand Blackjack Poker and Pairs, Pai Gow Poker, Roulette, Sic Bo, Single Deck Blackjack, Ten Play Draw Poker Multi-hand, Three Card Poker, Triple Play Draw Poker: Multi-hand, Ultimate X Poker Five Play, Vegas Downtown Blackjack, Vegas Strip Blackjack, and Video Poker Remastered
Salary : $50 - $0
