Director of Customer Marketing

Essential Job Duties:

Are you a seasoned marketing leader who knows how to drive customer engagement, retention, and advocacy? Picture yourself at BambooHR, leading a team of talented customer marketers who are focused on helping our 33,000 customers get more value from the BambooHR platform and community. You’ll strengthen our customers’ connection to our brand, create opportunities for them to leverage more products, give them reasons to stick around, and build a community of BambooHR advocates. Here's a closer look at what’s in-store for you:

You Will:

• Collaborate across divisions to map our customer journey and create on-brand and valuable touchpoints for our 33,000 customers
• Create upgrade and expansion opportunities for our expansion sales team, driving value for our customers and impacting our company's goals
• Drive targeted retention and loyalty programs that increase ‌customer retention rates
• Grow and maintain the BambooHR customer community, including programs like our customer forum, advocacy program, call references, case studies, CAB and more 
• Dive deep into our customer segmentation strategies to create meaningful personalization across the customer journey
• Lead and mentor a team of talented marketing professionals, fostering a culture of innovation and excellence

What You Need to Get the Job Done:

• Experience creating a seamless and positive customer experience across all touchpoints
• Exceptional ability to identify and create upgrade and expansion opportunities to improve lifetime value
• Proven track record in developing and executing customer retention strategies to reduce churn
• Experience managing the entire customer lifecycle in a way that improves retention and advocacy
• Expertise in data analysis for decision making and optimizing marketing campaigns
• Exceptional collaboration across divisions that drives buy-in and alignment around marketing strategies and business goals
• KPI-driven mindset that prioritizes activities in a way that best fulfills our mission and vision
• Robust leadership experience, with the ability to inspire and develop talent within the team
• Ability to cultivate a collaborative, innovative, and accountable team culture.
• Experience working in dynamic environments with adaptability and resilience.
• Commitment to professional development and staying updated on industry trends
• Bonus points for product marketing and demand generation experience

What You'll Love About Us

• Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back.  Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.

#LI-Hybrid