Director of Communications and Events

Description

The Director of Communications and Events is responsible for designing, planning and executing marketing content and events to drive the bank’s business goals. The primary objectives of this position are building and maintaining a high level of customer engagement and maximizing sales opportunities. The objectives will be achieved through: creating effective and focused promotional material for the bank’s products and services, building consistent brand positioning and messaging across all communication channels, identifying relevant public relations opportunities and leading event planning and execution.  A secondary objective of the position is to ensure timely, applicable and engaging internal communications are produced as needed.

Essential Duties and Responsibilities

• Collaborate with business unit managers to develop communication plans for product and service promotion and determine appropriate target audience(s) and delivery channels
• Provide sales support by ensuring products and services promotional collateral and sales presentations are updated and maintained
• Write content for customer and employee newsletters, website, social media, event promotion, and training materials and ensure brand consistency throughout
• Maintain a bank-wide external communications calendar and resolve conflicts accordingly
• Research and understand competitor product positioning Ensure accuracy of customer lists and maintain customer information files
• Provide analysis on campaign outcomes and continuously evaluate the effectiveness of programs
• Serve as the marketing subject matter expert on BBOK projects to provide communications support, as needed
• Oversee the design and upkeep of the bank’s website
• Evaluate public relations and sponsorship opportunities and recommend strategies aligned with business goals
• Develop and maintain a trusted, positive relationship with employees, customers, and vendors by providing exceptional service
• Work in conjunction with the Compliance Officer to ensure all materials and communications adhere to all federal rules and regulations, including but not limited to the Truth in Lending Act, Electronic Funds Transfers Act and Gramm-Leach-Bliley Act (Financial Privacy and Safeguard Rules), Identity Theft/Red Flag Rules and Bank Secrecy Act. 
• Other duties as assigned

Qualifications

Skills and Abilities

• Excellent written, verbal and interpersonal communications skills
• Ability to prioritize effectively in a fast-paced environment
• Detail oriented
• Proficiency in Microsoft Office applications 
• Knowledge of applicable software including graphic design programs and data analysis tools/methods
• Ability to work effectively in a team environment

Education and Experience Required

• 5 years of experience with communications and/or marketing
• Social media management experience