Content Strategist

Bantam Tools
Peekskill, NY Full Time
POSTED ON 2/14/2023 CLOSED ON 5/29/2023

What are the responsibilities and job description for the Content Strategist position at Bantam Tools?

Overview:

At Bantam Tools, we build desktop CNC machines with professional reliability and precision to support world changers and skill builders. We’re exploring the frontier of professional desktop prototyping, fabrication, and manufacturing, while offering traditional manufacturing solutions. We empower our customers to make precision parts on our desktop CNC machines and collaborate with them to solve pressing manufacturing needs—saving them time and money. Ultimately, we’re building the future we want to see. Bantam Tools is looking for a Content Strategist that will work closely with the General Manager and CEO to develop an integrative marketing strategy that will position Bantam Tools as the leader in desktop manufacturing. A successful candidate must have a positive attitude, a sense of curiosity, and the ability to work as an effective team member in a highly dynamic environment. This Content Strategist must have demonstrated experience in taking products/services and developing a successful marketing strategy around it.
Qualifications:
SKILLS AND EXPERIENCE

  • 3 years of experience in marketing
  • Experience in a leadership role or an interest in stepping into a leadership, high-impact
position.
  • Strong written and verbal communication skills. Must be able to effectively communicate
with members of other departments (e.g. engineering, software, fulfillment, production)
and maintain rapport with customers.
  • Strong with quantitative data analysis.
  • Great understanding of a variety of platforms:
  • Google Analytics
  • Google Merchant
  • Google Ads
  • Mailchimp
  • Squarespace
  • Shopify
  • Social media: Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.
  • Trello

NICE TO HAVE:

  • Higher education, preferably a degree in Marketing or equivalent
  • Experience with strategic marketing for a technical product
  • A comfort with advanced technology products and skill with explaining technical products
to non-technical users
  • CNC machining knowledge or experience

PERSONAL ATTRIBUTES:

  • Curiosity. At Bantam Tools, marketing isn’t just about marketing. It’s about wanting to
understand CNC machining and share this knowledge with others. Using the machines,
asking questions, being able to admit you don’t know something, and then finding an
answer are going to be the norm in this position.
  • Grit. Having grit means someone is going to have the courage to dig in and see even
the hardest of challenges as an opportunity to grow.
  • Strong work ethic. At Bantam Tools, our team is small, but mighty. When faced with a
task we roll up our sleeves and dive in.
  • Integrity. Someone who acts with intention and thoughtfulness. Someone who is
accountable, authentic, and a team player.
  • Organization. To consistently plan, prepare for, and execute marketing initiatives,
organization is key.

Responsibilities:
ROLE AND RESPONSIBILITY

  • Market research and analysis
  • Identify and track marketing KPIs
  • Work with all Bantam Tools teams to identify key marketing initiatives
  • Plan and execute product launches, lead-gen campaigns, and events
  • Written content creation (blog posts and interviews)
  • Copy edit support documentation and assist R&D as needed on certification documents
  • Copywriting website and ad copy
  • Define and maintain brand voice/tone across all platforms
  • Assist with getting content to distributorships
  • Coordinate with outside contractors
  • Email marketing
  • Social media management
  • Manage the Bantam Tools website
  • Coordinate our remote residency
  • Create and maintain internal documentation for templates and processes

COMPENSATION AND BENEFITS

This is a full-time position located in Peekskill, NY. Compensation is competitive, commensurate
with experience, and includes benefits, paid holidays, and accrued paid time off.

Company Profile:
The mission of Bantam Tools is to create an ecosystem of tools and gather a community of people who are passionate about making their ideas a reality. Our products are the premier solution for engineers and designers who want to quickly manufacture prototypes, parts, and products in standard materials like aluminum and performance plastics. We make it possible for people to fabricate on their desktop, without extensive training, for a fraction of the cost and time of outsourcing.
We believe that the future of manufacturing is small-batch, ultra-customized, and on-demand. When we think about the future, we see manufacturing in a fully distributed model with large and small companies creating custom products locally and on demand. Our products put high-precision manufacturing capabilities in the hands of a wide range of people, some for the very first time. We enable our users, saving them time and money and opening doors for them in terms of employment mobility and pathways to modern technical relevance through hands-on education. If this mission resonates with you, reach out and join our team.
Bantam Tools is an equal opportunity employer. We welcome applicants without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, gender expression, disability, or veteran status.
Apply by sending your resume and cover letter to jobs@bantamtools.com.
Company Website:
https://www.bantamtools.com/
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