Regional Marketing Manager

Core Responsibilities: 

• Develops and builds a strong, multi-disciplinary, in-house agency team to deliver the necessary capabilities and content to support business needs aligned to their strategy. Acts as a thought leader in shaping and positioning go-to-market strategies, enhancing customer experience & engagement, and leveraging leading practices in content marketing and digital customer experience journeys.
• Regularly engages with business and senior leadership stakeholders to gain insights necessary to lead communications strategy development and establish positioning that is differentiated in the minds of customers within target segments.
• Monitors market and competitive factors to capitalize on opportunities, minimize the effects of competitive activity and deliver effective messaging within the marketplace.
• Ensures that marketing collateral, event branding, theming, product naming, digital marketing, design and content and advertising concepts position our brand consistently and with leadership impact to customers, partners, and media audiences.
• Responsible for creating breakthrough concepts and establishing best practices and standards that help us effectively bring our company’s brand, leadership, and offerings to target markets. Track, measure, and report on the impact/effectiveness of marketing communications programs and initiatives.
• Builds a core set of agency partners and tools to supplement the in-house team in certain capability areas and allocates work as needed across vendors to complete projects on time and within budget.
• Support regional and local internal and external events, and target marketing campaign planning and execution.
• Develop and execute marketing strategy to align with and support sales growth opportunities in target markets.
• Supports local and regional Human Resources marketing.
• Support Global Content and Media Team.

Key Qualifications:

• Minimum of five to eight years of diverse marketing experience including in strategic marketing, creative direction, branding, digital marketing leadership, and/or art direction with heavy emphasis on concept/copy development in an agency or corporate environment (50% corporate).
• Ability to think strategically and analytically and make sound decisions quickly and efficiently. Delivers multiple work streams on time and on budget
• Innovative thinker with a track record for translating strategic thinking into action plans and desired results.
• Proven experience in conceptualizing and executing marketing concepts that drive differentiation.
• Superior communication and presentation skills both orally and in written form with a clear and concise manner specific to audiences. Also required is a superior attention to details. Exceptional organization skills and the ability to deal independently with many issues at one time and prioritize accordingly. Proficiency in Microsoft Office Suite, Salesforce.com, and other digital tools and services.
• Proven track record of the ability to lead and work through influence with business partners and with cross-functional/multi-disciplined teams including but not limited to: Marketing and Product Management, Technology, IT, Sales, senior leadership and external vendors, customers and partners.
• Adobe Suite preferred

Education Requirements:

• Bachelors Degree in Marketing, Journalism, Communications, or related field.