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Consumer Marketing Coordinator

Barnes & Noble Education, Inc.
Basking Ridge, NJ Full Time
POSTED ON 1/7/2024
Education - It's in Our DNA:
Barnes & Noble Education, Inc. (BNED) is a leading solutions provider for the education industry, driving affordability, access and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond. Through its family of brands, BNED offers campus retail services and academic solutions, a digital direct-to-student learning ecosystem, wholesale capabilities and more. BNED is a company serving all who work to elevate their lives through education, supporting students, faculty and institutions as they make tomorrow a better, more inclusive and smarter world.


Barnes & Noble College is seeking an enthusiastic and detail-oriented Consumer Marketing Coordinator to support the Consumer Marketing team in a number of strategic areas. The Marketing Coordinator is a key role in the development of marketing campaigns to drive store traffic, effectively convert customers and drive sales. The Coordinator will get exposure to multiple channels by coordinating creative development and assisting with campaign execution. This role will fully manage the development of in-store signage and print collateral and assist with operations of other channels including email, events and social media. This role will also play an important part in local marketing by collecting information from our network of campus stores, ensuring our marketing campaigns align with store objectives. The ideal candidate is highly organized, executes flawlessly and has a strong interest in consumer marketing & learning about the various marketing channels.
How You'll Make an Impact:
  • Fully manage print and collateral requests from conception to production by working with a number of teams including Merchandising, Academic Solutions, Creative, Marketing and Procurement.
  • Make recommendations on most effective use of in-store signage and collateral to accomplish business objectives and drive sales.
  • Create accurate store distribution lists to be used for the production process by our vendors. An impeccable attention to detail is a must.
  • Support printed sign kits by assisting with the execution process and pulling images needed for SAM, an online platform accessed by Store Managers.
  • Coordinate the creation and delivery of digital marketing assets to support ecommerce and digital channels.
  • Assist with in-store event planning. Responsibilities include writing, setting up and deploying surveys to the Field and organizing survey results for marketing and partner use.
  • Use interactive marketing tools (i.e. QR codes) to drive in-store engagement supporting business needs.
  • Asist Store Managers with development of local marketing requests (digital & print) that reflect individual store’s branding.
  • Review and approve orders on Staples Custom Documents and manage new store set up.
  • Post communications and resources to Store Managers through the company’s internal portal.
  • Additional projects to be determined to support new initiatives and responsibilities.
What You'll Need to Succeed:
  • 1 to 2 years of experience in Consumer Marketing.
  • Bachelor’s Degree preferred, but not required.
  • Proficient in Microsoft Programs, with a particular emphasis on Microsoft Excel.
  • Excellent writing and communication skills.
  • Strategic thinker and innovative problem solver, with a preference for being data-driven and results-focused.
  • Proactive and self-motivated, actively seeking opportunities for increased engagement and productivity.
  • Demonstrated ability to thrive in a fast-paced environment, meet all deadlines with meticulous attention to detail, and exhibit strong organizational skills.
How We Elevate Our Employees:
We believe your success is our success, so our benefits package is designed specifically to support you in every aspect of your life. At BNED, we offer a variety of programs and resources to support the physical, mental, and financial well-being of our employees by offering a competitive total rewards package for full-time employees, which includes medical, dental, and vision plans, 401k match, life insurance, commuter benefits, paid time off with paid holidays, and a broad range of other benefits.

The hiring rate for this position is $20 - $27 / hour. The actual pay may vary based on a number of factors, including professional experience, hiring location, skills, competencies, and may fall outside of the range shown.
Our Commitment to Diversity, Equity, & Inclusion:
At Barnes & Noble Education we empower everyone. Our mission is to support students, faculty and schools, serving as a catalyst to meet the evolving needs of the education system and a new generation of students. That starts with fostering an environment for our employees where diversity and individuality is celebrated.

Barnes & Noble Education is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace. In the spirit of inclusivity, qualified applicants will receive consideration for employment without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, protected veteran status, race, religion or sexual orientation.
Application Deadline: 2/4/2024

Salary.com Estimation for Consumer Marketing Coordinator in Basking Ridge, NJ
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