What are the responsibilities and job description for the Jr. SEO Analyst position at Base8 Inc?
Position: Jr. SEO Analyst
Location: Work from home
Who We Are:
Base8 provides technology and business consulting services to companies throughout the US and Canada. We like to work with businesses serious about scaling, risk management, and developing mature processes – those looking for a modern, sophisticated, trustworthy, friendly, high-quality (yet still affordable) technology and business partner.
Who You Are:
This position will be Remote, but you will be working closely with the United States and Canada teams through video chat, instant messaging, e-mail, phone, and our software. It is essential that you have excellent communication skills in English, both written and oral. We are a fast-paced company expanding rapidly, and we are seeking team members who will share our vision for the future and work collaboratively to accomplish Base8's goals. We pride ourselves on providing superior service to our clients, which includes attention to detail, following the processes in place, and being able to adapt to various situations.
Responsibilities:
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirement:
- Proven 1-2 years in SEO experience with WordPress
- Excellent communication skills
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Experience with website analytics tools (e.g., Google Analytics, SEMrush, NetInsight, Omniture, WebTrends)
- Specific experience and success with SEMrush
- Ability to track and manage 200 SEO keywords
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Ability to work within the marketing department and provide other assistance with writing and content for web postings and blogs.