What are the responsibilities and job description for the Vice President of Marketing (on-site) position at BASIS Ed?
BASIS Charter School is a network of tuition-free, public charter schools serving grades K-12. Our nationally ranked schools can be found in Arizona, Louisiana, Texas, and Washington D.C. We are well-known for our STEM-infused, liberal arts curriculum.
Our Vice President of Marketing role requires an on-site presence at our Scottsdale, AZ Central Office location.
Qualifications:
- A Bachelor's degree in Marketing or a related field is required. A Master's degree is preferred.
- At least 10 years of experience in marketing, with a proven track record of developing and implementing successful marketing strategies.
- Excellent leadership skills, with experience managing a team of marketers.
- Proficient in all areas of marketing, including brand development, advertising, and digital marketing.
- Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
- Excellent communication skills, both verbal and written, with the ability to communicate complex ideas and strategies to both internal and external stakeholders.
- Experience working in a fast-paced, high-pressure environment.
Responsibilities:
- Develop and implement a comprehensive marketing strategy that aligns with the company's overall goals and targets.
- Manage and lead the marketing team, ensuring that they have the resources and support they need to be successful.
- Oversee all marketing campaigns and initiatives, including advertising, content marketing, social media, and events.
- Develop and manage the marketing budget, ensuring that all spend is allocated effectively and efficiently.
- Measure and report on the effectiveness of all marketing initiatives, using data and analytics to make informed decisions.
- Collaborate with other department leaders to ensure that marketing initiatives are aligned with the overall business strategy.
- Stay up-to-date on industry trends and best practices, using this knowledge to inform marketing strategy and execution.
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Note: BASIS.ed, BASIS Schools, Inc., BDC, A Public Charter School, Inc., BTX Schools, Inc., BASIS Independent Schools, LLC and BASIS Global, LLC are Equal Opportunity Employers. All qualified applicants for employment are recruited, hired and assigned without discrimination on the basis of actual or perceived race, color, religion, sex, age, national origin, sexual orientation, disability or any other classification protected by law. All of these entities expressly prohibit any form of unlawful employee or student harassment.
Salary : $100,000 - $127,000
