What are the responsibilities and job description for the Vice President of Marketing position at Basler Electric Company?
VICE PRESIDENT OF MARKETING
JOB SUMMARY: This position has the responsibility for the management of the
worldwide marketing activities for the Corporation.
The position requires the manager to oversee the budgeting of all
product development activities and group expenses for the planning and
and development of the products and their successful introduction into the
the market. The position also requires the supervision of the Director of Product Line Management and the communications department. The VP of Marketing will collect new
product ideas and establish new product development priorities based on
the evaluation of their potential and their practicality.
The VP of Marketing will coordinate the development of products between marketing,
engineering, sales, finance and manufacturing and manage the development and
implementation of the overall marketing programs. An emphasis is placed upon
developing new and expanded markets and providing strategic direction for all
product lines.
REPORTS TO: President and COO
ESSENTIAL DUTIES:
* Supports the Strategic Plan and the Corporate Goals of Basler Electric.
* Oversees the analysis of sales records, research trends, and estimates in
market developments and potential.
* Contracts with firms, trade, and market groups to determine customer needs,
preferences and/or conduct special surveys.
* Works with Sales to estimate sales potential and application of new
products to enhance the organization's competitive position.
* Participates with Sales in sales planning and in short-term and long-term
forecasting.
* Conducts sales research to determine current market conditions.
* Serves as a point of contact with outside agencies on matters relating to
economics, statistics, marketing, and business policies for which the
department has responsibility.
* Manage direct reports and conducts performance reviews, supervise training
and developing of subordinates.
*Knowledge of technology based products and markets.
REQUIREMENTS:
*Bachelor's degree Business, or related field and ten plus years
experience in marketing.
E.O.E. Minority/Female/Disabled Veteran
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: One location
