What are the responsibilities and job description for the Brand Manager position at Bausch + Lomb?
Bausch Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our nearly 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 12,500 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
Responsibilities
Develop annual operating plans, delivery of topline sales and development of revenue and expense forecasts.
Responsible for aligning US marketing and sales teams accordingly to achieve revenue and profit goals.
Lead development and execution of marketing strategies and initiatives, both direct to consumer and to eye care practitioners including advertising, promotion, pricing, public relations.
Lead cross-functional teams in support of key initiatives, inclusive of customer marketing, market research, commercial strategy and insights, finance, operations, human resources, global franchise, R&D, and customer service
Recommend appropriate marketing mix to achieve business goals.
Identify and turn consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business.
Conduct in-depth analysis of product line sales and consumption performance and recommend appropriate actions to refine marketing plans.
Oversee effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices.
Qualifications
Bachelor’s Degree required; MBA preferred.
3 years marketing experience in consumer health, consumer packaged goods, vision care, medical device or pharmaceutical industry.
Demonstrated evidence of growing brands, identifying growth opportunities, and gaining alignment to execute against a strategic growth plan.
Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required.
Ability to lead cross-functional teams and work in a cross-functional team-based culture is a must.
Strong interdependent partnerships, collaboration, influence and negotiation skills are required.
Strong P&L experience required.
Strong/Proven analytical skill set that can translate into actionable commercial recommendations.
Ability to deliver presentations to Sr. Management.
Strong proficiency in MS Office suite, especially Excel and PowerPoint.
Comprehensive Benefits
We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes:
Medical, Dental, and Vision Coverage
Flexible Spending Account (FSA)
Life Insurance
401(k) Savings Plan
Employee Stock Purchase Plan
Employee Assistance Plan (EAP)
Parental Leave Program
Free Bausch Lomb Contact Lenses
Group Legal Services
Education Assistance Program
Learn more at www.bausch.com
This position may be available in the following location(s): [[location_obj]]
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
Our Benefit Programs: https://www.bausch.com/careers/benefits/
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our nearly 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 12,500 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
Responsibilities
Develop annual operating plans, delivery of topline sales and development of revenue and expense forecasts.
Responsible for aligning US marketing and sales teams accordingly to achieve revenue and profit goals.
Lead development and execution of marketing strategies and initiatives, both direct to consumer and to eye care practitioners including advertising, promotion, pricing, public relations.
Lead cross-functional teams in support of key initiatives, inclusive of customer marketing, market research, commercial strategy and insights, finance, operations, human resources, global franchise, R&D, and customer service
Recommend appropriate marketing mix to achieve business goals.
Identify and turn consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business.
Conduct in-depth analysis of product line sales and consumption performance and recommend appropriate actions to refine marketing plans.
Oversee effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices.
Qualifications
Bachelor’s Degree required; MBA preferred.
3 years marketing experience in consumer health, consumer packaged goods, vision care, medical device or pharmaceutical industry.
Demonstrated evidence of growing brands, identifying growth opportunities, and gaining alignment to execute against a strategic growth plan.
Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required.
Ability to lead cross-functional teams and work in a cross-functional team-based culture is a must.
Strong interdependent partnerships, collaboration, influence and negotiation skills are required.
Strong P&L experience required.
Strong/Proven analytical skill set that can translate into actionable commercial recommendations.
Ability to deliver presentations to Sr. Management.
Strong proficiency in MS Office suite, especially Excel and PowerPoint.
Comprehensive Benefits
We recognize your physical, financial, and emotional wellbeing is a significant part of what allows you to be successful at work and at home. Our generous benefits package includes:
Medical, Dental, and Vision Coverage
Flexible Spending Account (FSA)
Life Insurance
401(k) Savings Plan
Employee Stock Purchase Plan
Employee Assistance Plan (EAP)
Parental Leave Program
Free Bausch Lomb Contact Lenses
Group Legal Services
Education Assistance Program
Learn more at www.bausch.com
This position may be available in the following location(s): [[location_obj]]
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
Our Benefit Programs: https://www.bausch.com/careers/benefits/
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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