What are the responsibilities and job description for the Head of Marketing position at BDA?
Overview
The Head of Marketing will lead the strategy, design, and communication of the performance marketing plan. Working in conjunction with the CSO and COO the Marketing Manager will lead BDA’s efforts to build a modern marketing platform/martech stack to increase customer engagement and optimization of the customer experience across strategic business units.
Responsibilities
We are looking for someone:
- Who is experienced in conceiving and communicating the details of a marketing plan that is directly tied to the budget and objectives and measured through the monitoring of key results.
- With the leadership, coaching and interpersonal skills to build an internal team that can partner across key departments to achieve success together.
- That possesses strong presentation and written communication skills.
- With B2B category experience in indirect marketing procurement.
- With proven work experience as a Head of Marketing
- Who has a solid understanding of digital marketing, event marketing, brand marketing, and product marketing.
- That has experience managing promotional campaigns from end-to-end.
- Who has the strength and discipline to maintain focus on objectives in an environment where the urgent continually challenges the important.
- Who has worked in a creative field or function such as design, advertising, PR, corporate merchandising.
Any travel involved? Occasionally
Any financial/budgetary responsibility? Yes
Strategic planning responsibilities? Yes
Number of staff reporting to this position. ~ 1-3
Qualifications
This B2B marketing leader will develop the following:
BDA Unified Customer View
- establish data connections across platforms to better understand customer behavior and implement direct marketing
- one source of truth for CLTV, CAC, activity, loyalty (NPS), consumption.
Corporate Communications Plan
- monthly business updates via video conference
- enterprise client meetings
- M&A messaging strategy and day one integration with HR
Design and Implement BDA Marketing Dashboard
- using Databox, build live metrics dashboard from data sources such as MailChimp, CRM, BrandShop, AirTable, etc.
Instill a Culture of OKRs within the Marketing Team
- plan and implement the budget for the greatest ROI based upon pre-established OKRs in the above areas of marketing concentration.
YOUR EXPERIENCE:
- Education: Bachelor's degree Marketing or related field
- Work Experience: 5 years of B2B marketing experience with some indirect marketing procurement preferred
SET YOURSELF APART: Preferred Skills
- Proven track record leading teams in a highly entrepreneurial organization
- Experience working with and managing multiple senior stakeholders
- Excited by pop-culture, trends, fashion, and technology
- A strong coach, innovator and inspirational leader
- Authentic desire to work hard, learn fast, generate ideas and make things happen with respect and integrity
- Managed and succeeded through rapid growth environments
PROFESSIONAL SKILLS
- Proven relationship builder
- Assertive, articulate and agile work style
- Ability to work as part of a global team
- Ability to manage and orchestrate a team
- Business savvy and demonstrated experience of flexibility and agility in a family business
- Demonstrated leadership in a professional setting
- Demonstrated teamwork and collaboration in a professional setting
