Brand Manager

Little Passports, part of the BEGiN family, has a new opportunity for a Brand Manager to join our growing team! This role can be remote based in select US locations*.

BEGiN is an award-winning educational technology company with world-wide impact. With products that are as effective as they are fun, BEGiN’s family of brands builds critical skills for school and life. 

We’re a diverse team of talented people passionate about creating educational content kids love. At BEGiN, we have the rare opportunity to make a dent in the universe by bringing high-quality at-home learning to kids globally!

Little Passports is a high-growth direct-to-consumer children’s brand developing original stories and activities focused on geography, culture, science, and art. We are a mission-driven company inspired to help children discover the wonders of the world around them. Our award-winning subscriptions have delivered millions of one-of-a-kind activity kits to children around the globe.

Reporting to our VP of Marketing, the Brand Manager will collaborate with the channel leads, product development, website, and creative teams to assess opportunities, build strategies, develop programs, define priorities, and create the go-to-market plans that drive results. The candidate will also be responsible for tracking and measuring results of key brand initiatives to identify opportunities for growth.

You will:

• Manage and lead integrated marketing campaigns to support specific subscriptions and/or customer segments  
• Organize, brief and plan marketing strategies that support new customer acquisition, growth marketing, customer engagement, and advocacy
• Write strategic marketing plans that drive customers to act and maintain affinity for specific product lines 
• Act as the primary liaison with strategic third party or licensing partners, driving collaborative planning, execution and reporting on key marketing initiatives that drive acquisition 
• Develop packaging/site asset briefs for the products expected to launch for the respective brand(s)
• Collaborate with internal and external creative teams/agencies to develop compelling  assets for site, including images, videos, copy & enhanced content
• Create close collaborative relationships with marketing channel teams (email, social, digital paid and organic, digital video, TV, partnerships, PR etc.)
• Partner with marketing analytics and cross-functional partners to track campaign performance and make recommendations for optimizations
• Report and present performance results to leadership/partners summarizing findings, outlining key contributors, providing direction, and delivering overall recommendations for ongoing programs

Must Haves:

• 5 years of experience in B2C brand management roles at retail/e-commerce/CPG company with expertise in building compelling integrated marketing campaigns
• A history of successfully working with cross-functional teams to deliver results
• Experience in developing strategic briefs for channels and creative partners
• Ability to analyze and report on results, findings and adjust as necessary to maximize KPIs
• Experience in managing packaging design, product positioning, and all onsite assets (images, video, etc.) to help sell a product online preferred
• Strong interpersonal skills and a positive, people-oriented attitude
• Ability to guide creative direction through clear, effective communication
• Comfortable in a fast-paced, self-starter environment
• Passion for innovation, ever-changing digital landscape, and life-long learning
• Proficiency in Google Analytics or other web analytics tools 
• Bachelor's degree or equivalent practical experience

We like people who: 

• Are open to suggestions, collaborative, and thrive in team environments
• Love and are willing to learn new technologies and styles
• Are scrappy, entrepreneurial with the ability to turnaround high-quality projects quickly without depending on a large team

What you’ll get:

• BEGiN offers competitive compensation including equity and full benefits.
• Smart, passionate, and engaged co-workers.
• Excellent top-tier Medical/Dental/Vision benefits
• The chance to have a big impact, quickly
• The rare opportunity to make a dent in the universe. We’re bringing a love of reading and learning to children globally!

*Remote Locations: AL, AZ, CA, CT, FL, GA, ID, IN, MA, MD, MI, MO, NC, NE, NY, OH, OR, PA, TN, TX, VA, WA, WY.

BEGiN is a proud equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

At BEGiN, we are committed to building a diverse team of talented people who are passionate about creating educational content kids love. We believe in fostering a culture where productivity can flourish, one that is empathetic, respectful, and inclusive. At BEGiN, we know that diversity, equity, and inclusion aren’t just an idea, a one-time initiative, or phrases to throw into a job post: they’re a daily practice and an ongoing conversation. We survey our team about inclusivity, run training on DEI topics, and have a committee to ensure we are all continuing to learn and grow.

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