Marketing Data Analyst

Position Description

The Data Analyst will be a central team player within the BG Digital practice at the Belfort Group, actively contributing to the success of various digital marketing client accounts. Their primary responsibility will involve delivering comprehensive data analysis reports and actionable insights to both the BG Digital team and clients directly to ensure the team is meeting client goals and KPIs.

In close collaboration with the Digital Marketing Manager and Senior Account Executives, the Data Analyst will assist in overseeing digital marketing campaigns across multiple paid media platforms, such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Spotify Ads, Hulu Ads, and more. The ideal candidate has a solid grasp of paid marketing channel metrics, excels in articulating data definitions to clients, and can maintain multiple ongoing campaigns. Additionally, they can work independently and within a team and are proactive in communication to drive continuous campaign improvements from a data-driven perspective.

Responsibilities

• This role is critical to helping Marketing stakeholders understand their channels’ performance on a day-to-day basis as well as comparative channel performance via attribution modeling and cohort analyses
• This Marketing analyst will help round out our data and analytics function by leveraging a number of data sources and multiple data practices from modeling to dashboarding to ensure data clarity, consistent tracking, and actionable insights are found
• This role will report to the VP of digital marketing
  Support data roadmap goals by executing the creation of an attribution framework for our marketing channels
• This includes a proposal for storing channel level data, a model framework for attribution, and devising a dashboard to showcase and integrate results with key marketing data including spend and sales
• Ensure all marketing team members and clients can adequately track and gain insights into their channel’s performance through detailed dashboard visualizations, including
• Search, Social, Affiliate, CTV, SEO, Email/CRM, and more
• Assist on ad hoc marketing analysis to better understand efficiencies of channels, promotions, interventions, etc.
• Bonus points if you have statistical expertise
• You listen to feedback and listen to your team and co-workers needs and expectations

Qualifications

• A successful candidate is one that can clearly understand business goals, shows resilience to data problems in a fast-paced environment, and can synthesize analyses into compelling narratives that drive decisions
• Technical (with Marketing and Attribution Data): You are an expert with web analytics and marketing data and have worked with attribution models and databases in the past
  must have expertise in the following: GA4, Google Ads, paid social media, including but not limited to Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and be able to translate these skills to other advertising channels like Spotify Ads, Hulu Ads, etc.
• Data Native: You have 2 years’ experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced environment
• You have deep knowledge of data platforms and analytics tools
• Critical Analytical Thinker: You are comfortable and familiar with collecting and analyzing internal and external data
• With a data driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement
• You are confident in creating and presenting solutions to your cross functional partners, leaders, and clients
• Collaborative & Communicative: You work hard and work well with coworkers and teams
• You have a strong ability to prioritize projects with minimal supervision