What are the responsibilities and job description for the Product Marketing Manager position at Benjamin?
Join our vibrant fintech startup, Benjamin, backed by top-tier venture capitalists Play Ventures & F4 Fund. We're on the lookout for an experienced and forward-thinking Product Marketing Manager, to join our team!
At Benjamin, we're passionate about rewarding everyday actions through our MoMo’s (Money Moments). Benjamin is a new cash-rewards platform for consumers, merchants and gamers to earn cash, called Benjamin Money Moments, by completing daily tasks, playing casual games, viewing content and ads, and making everyday card purchases with cash back.
Key Responsibilities
Benjamin Capital Partners stands as the backbone of the revolutionary Benjamin App, a cutting-edge cash-rewards platform designed for consumers, merchants, and gamers alike. Known as Benjamin Money Moments, this platform offers users the chance to earn cash through a variety of engaging activities such as completing daily tasks, playing casual games, browsing content and ads, and enjoying cashback on everyday card purchases.
The Benjamin app opens up a world of possibilities for consumers to earn Benjamin Money Moments through a wide array of everyday activities, including purchases, mobile gaming, and ad engagement. As an emerging force in the fintech arena, Benjamin is committed to reshaping the future of cash rewards, one rewarding moment at a time.
Learn More
www.benjaminone.com
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
At Benjamin, we're passionate about rewarding everyday actions through our MoMo’s (Money Moments). Benjamin is a new cash-rewards platform for consumers, merchants and gamers to earn cash, called Benjamin Money Moments, by completing daily tasks, playing casual games, viewing content and ads, and making everyday card purchases with cash back.
Key Responsibilities
- Create and execute full-funnel marketing campaigns that drive revenue growth via acquisition, adoption and utilization within target customer accounts.
- Develop and manage end-to-end campaigns, from ideation and planning to execution and reporting.
- Collaborate with demand generation, product marketing, operations and sales teams to create and execute campaigns that are aligned with business goals.
- Analyze customer data to identify trends and insights that inform campaign strategy.
- Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer.
- Collaborate with content and creative teams to create compelling messaging and visuals that resonate with customers.
- Monitor campaign performance and use data to optimize campaigns for maximum impact.
- Collaborate with customer success and product teams to identify opportunities for customer advocacy and referrals.
- Define the target audience, positioning, messaging, and channel strategy- rooted in clear objectives and insights
- Carry out multiple aspects of the product marketing lifecycle: targeted outreach and segmentation strategy, education and engagement campaigns, and ecosystem partnerships.
- Work as a flexible member of a small marketing team, leaning into new and different projects, audience segments and areas as needed
- Stay up to date with industry trends and best practices, and continuously improve campaign performance.
- Work closely with Performance Marketing Team and Creative Team and craft creative briefs for internal and external creative teams to ensure we produce resonant creatives across all performance channels - that are both on-brand and deliver excellent KPIs.
- Lead, drive and refine team processes
- Creatively iterate on channel strategy including ongoing hypothesis formation and calendar building
- 2 years of digital marketing experience, preferably in apps/and or debit/credit card programs
- Previous experience from working with credit card / debit card program marketing
- Strong experience in developing/driving impactful creative campaigns and excellent creative and aesthetic judgment.
- A KPI and results-oriented person, capable of driving both tactical optimizations and media mix strategy and recommendations.
- Strong analytical skills that help you utilize the purchase data and do data driven analysis and decisions
- Desire to own projects through their full lifecycle: ideation, execution, and analysis.
- Excellent written and verbal communication skills
- Lucrative Compensation: Maximize your earning potential with competitive salaries and rewarding bonus structures that recognize your dedication.
- Thriving in Hyper-Growth: Immerse yourself in the dynamic environment of a hyper-growth startup, where you'll encounter daily challenges and avenues for professional advancement.
- Cutting-Edge Collaboration: Engage with innovative technology and join a fast-paced team known for its forward-thinking approach and commitment to innovation.
- Positive Workplace Culture: Experience a professional yet enjoyable atmosphere, where hard work is valued alongside a sense of humor and camaraderie, fostering a fulfilling work environment.
Benjamin Capital Partners stands as the backbone of the revolutionary Benjamin App, a cutting-edge cash-rewards platform designed for consumers, merchants, and gamers alike. Known as Benjamin Money Moments, this platform offers users the chance to earn cash through a variety of engaging activities such as completing daily tasks, playing casual games, browsing content and ads, and enjoying cashback on everyday card purchases.
The Benjamin app opens up a world of possibilities for consumers to earn Benjamin Money Moments through a wide array of everyday activities, including purchases, mobile gaming, and ad engagement. As an emerging force in the fintech arena, Benjamin is committed to reshaping the future of cash rewards, one rewarding moment at a time.
Learn More
www.benjaminone.com
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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