Marketing Data Analyst
Job Posting for Marketing Data Analyst at Bethpage Federal Credit Union
Bethpage has a commitment to excellence and the highest standards of member service. Our values and beliefs are critical to the success and growth of the business and they were all created with a unique cultural foundation.
The estimated salary range for this position is $70k - $85K.
Responsibilities Include:
Evaluate and analyze data for Marketing department and credit union. Create hypotheses around data for optimization. Analyze Marketing campaign performance against forecasts and operational metrics.
Manages Bethpage’s marketing database including maintaining data and system updates and monitoring overall database capabilities, limitations, and upgrades. Assists in developing strategy based on database.
Lead on building performance dashboards, custom visualizations, and ad hoc analysis on large data sets that will be shared with team, business units and executives.
Clearly communicate processes used and results achieved to technical and non-technical audiences; lead critical discussions of results.
Document processes and procedures for collecting and disseminating data, including reporting, audience lists, and suppression files. Identify opportunities to enhance the efficiency of existing processes, and propose improvements to streamline the collection, use, and presentation of data.
Works closely with Digital Marketing Relationship Manager and Marketing Data Specialist to identify opportunities with household appends, Claritas P$YCLE segments, and other third-party vendors.
Liases with partner agencies to develop audience models and target audiences that are in line with organizational goals. Works with Bethpage’s compliance team to ensure that all models/audience outcomes are within regulatory guidelines.
Special projects as assigned by, Senior Manager, Marketing Strategy, and AVP – Marketing.
Computer Skills: PowerBI, Data Prep
Experience
Required- 8 - 10 years: Marketing Data Analytics: expert in excel and manipulating data. ETL, preferably Altair Monarch Data Prep Studio. Dashboards, preferably PowerBI. Quick study and motivated.
Education
Preferred- Bachelors or better in Business
- Bachelors or better in Marketing
Skills
Preferred- Detail Oriented
- Strategic Thinking
- Analytical
Behaviors
Preferred- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
- Dedicated: Devoted to a task or purpose with loyalty or integrity
Motivations
Preferred- Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
- Goal Completion: Inspired to perform well by the completion of tasks
Salary.com Estimation for Marketing Data Analyst in Bethpage, NY
$110,329 - $152,465
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Job openings at Bethpage Federal Credit Union
Bethpage, NY
Full Time
Bethpage, NY
Full Time
Bethpage, NY
Full Time
Bethpage, NY
Full Time
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