Email & Website Marketing Analyst

Position: Email & Website Marketing Analyst
Department: Marketing
Reports To: Chief Marketing Officer
Wage: $21 – $25 an hour
Benefits: 401K / Health and Dental Insurance / PTO /Season Pass / On Hill Perks

Overview:

Midwest Family Ski Resorts (MFSR) is looking for an experienced industry leader to assist, write and execute the day to day email and website operations of its three resorts properties Granite Peak, Wisconsin; Lutsen Mountains, Minnesota, and the newest member of the family – Snowriver Mountain Resort (formally known as Big Snow Resort) in the upper peninsula of Michigan

Collectively the trio make up three of the largest ski areas in the Midwest. Day to day responsibilities include writing and collecting content for email campaigns and maintaining the websites of SkiGranitePeak.com; Lutsen.com; and SnowriverResort.com.

Summary of Key Responsibilities:

• Create and maintain website content that is current, concise and consistent with marketing strategies and brand guidelines.
• Implement website content updates as requested by MFSR Chief Marketing Officer or other supervisors throughout the various business units.
• Perform seasonal content audits and updates.
• Collaborate with web developers, creative agencies, and other external partners to optimize website functionality and ease of use for visitors.

• Assist point of sale system administrators with display of online products in ecommerce platforms.
• Assist with implementation of overall advertising buy through updated copy and asset management.
• Write weekly newsletters based on marketing calendar and use analytics and reporting platforms to track campaign metrics.

• Proofreads content for clarity, grammar and spelling.

• Analyze relevant metrics and campaign results to identify improvement opportunities and facilitate decision-making

• Provide regular reports and presentations to stakeholders on performance of campaigns

• Works with vendors and third parties as needed.
• Stays up to date on customer data laws and regulations (e.g. CAN-SPAM Act) and maintains understanding of email best practices.
• Ensures customer data is handled properly and securely at all times.
• Responsible for completing customer data opt-out and removal requests quickly and properly

• Maintain Google Business listings and answer any inquiries, feedback and comments with a brand voice.
• Occasionally write blogs and monitor comments for necessary reply or action.

Qualification:

• Four (or more) year college level education in marketing or related field

• Exceptional written and verbal communication skills
• Avid skier or snowboarder
• Exceptional written/verbal communication and organizational skills
• Capable of performing under pressure and with deadlines
• Ability to take direction, multi-task and take on multiple voices while administering communications for multiple resort brands.

Supervision Received and Exercised: The email & website marketing specialist will report to the Chief Marketing Officer of Midwest Family Ski Resorts. Weekly if not daily communications with the CMO will be required to be an effective and productive employee.

This job is a remote position but the ideal candidate will be within a proximity to the Granite Peak / Wausau region for occasional in person meetings with CMO and other stakeholders.

Disclaimer:   The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  This is not an exhaustive list of all responsibilities, duties, and skills required.  All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Job Type: Full-time

Pay: $21.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Ability to commute/relocate:

• Wausau, WI 54401: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing automation: 2 years (Preferred)

Work Location: Hybrid remote in Wausau, WI 54401