Director of Media and Analytics

Bigeye is an audience-focused, creative-driven, full-service advertising agency that crafts deeply compelling brand experiences and the strategies that ensure they reach the right people, in the right place, at the right time. The Bigeye team of strategists, account managers, creative directors, copywriters, designers, programmers, and operations professionals works closely with clients to better understand the needs of their consumers and deliver measurable results.

Job Overview

• This is a client-facing position and requires the Director to be comfortable talking to clients and new business prospects, and representing the expertise of the agency in omni-channel media solutions and data-driven optimizations.
• This position is responsible for generating new business, managing and overseeing estimates, both traditional and digital media campaigns, and all analytics.
• The Director should be flexible and nimble while solving problems, and able to see the bigger picture goals of the agency while keeping the team on track and on schedule.
• Self-start data exploration and propose new data/analytic opportunities that could potentially grow business, improve operational efficiency, or create new product offerings.
• Contribute to overall company data/analytics strategies by supporting cross training and knowledge sharing, as well as encouraging data-driven decision making process.
• May travel for client meetings or new business pitches.
• The Media & Analytics Director reports to the Vice President Media & Analytics, and manages the Media and Analytics teams.
  
  

Qualifications

• Has a modern, sophisticated understanding of analytics and media buying.
• Comfortably handles negotiations, media buying, and vendor management.
• Is an avid media consumer with a keen interest in the effect of the Internet and digital technology on media consumption (digital-focused questions will be asked in the interview).
  
  

Requirements

• Bachelor's Degree in a relevant field preferred.
• 6-8 years experience in digital advertising or in an advertising agency, media buying or programmatic media buying experience is required, as is extensive experience in analytics.
• 2 years of people management experience is required.
• Experience with Facebook Business Manager, Google Ads, Google Analytics, Google Tag Manager, Google Looker, Ad server experience, DSP, project management, and media research experience is preferred.
• Demonstrated excellence in communication, leadership, and interpersonal skills.