Email Marketing Specialist - Binghamton University

Budget Title: Senior Staff Assistant (SL-3)

Salary: Commensurate with experience (3-month, full-time, temporary)

Binghamton University seeks a talented and experienced Email Marketing Specialist to collaborate on our email marketing strategies.

As the Email Marketing Specialist, you will plan, execute, and optimize end-to-end email marketing campaigns. This includes designing emails based on the University brand guidelines, crafting engaging email streams, and leveraging web technologies to grow enrollment.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our prospective students, and ensuring strong relationships.

If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our University's continued growth and success.

Responsibilities and duties:

• Design and implement direct email marketing campaigns
• Ensure mobile-friendly email templates
• Ensure emails are fully accessible
• Enhance our email templates using graphics, personalization, and advanced features
• Ensure emails follow industry policies and best practices
• Improve approach to email marketing by using data, analytics, and research to evaluate current performance and identify areas for growth
• Build and use automation and optimization for trigger and targeted campaigns

Visa sponsorship is not available for this position

• Bachelor's degree in Marketing, Communications, or related field
• Experience: 1-3 years in Email Marketing/customer relationship management (CRM)
• Hands-on experience with HTML/CSS
• Knowledge of graphic/web design, including an understanding of WCAG 2.0, AA and being able to create compliant content
• Experience with cross-platform and troubleshooting
• Strong project management skills
• An ability to work under tight deadlines
• Team player

Preferred:

• Higher education experience
• Conditional Logic experience
• Experience with email automation tools
• Familiarity with analytical and database tools

Offers of employment may be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov

Payroll information can be found on our website https://www.binghamton.edu/offices/human-resources/payroll/

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit:
https://www.binghamton.edu/offices/human-resources/prospective/dual-career/index.html

Equal Opportunity/Affirmative Action Employer
The State University of New York is an Equal Opportunity/Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here.