Market Research Intelligence Analyst

Primary Purpose and Overall Objective of the Job:

Execute market research and intelligence initiatives that support and guide the bioMérieux US Clinical Marketing team’s strategic and tactical decision-making. Conduct market research, analyze internal and market data, and track market news to inform decision-making processes. 

Main Accountabilities:

• Market Research
  • Execute quantitative and qualitative market research, managed in-house and/or in collaboration with 3rd party market research vendors. Projects will include brand tracking, customer satisfaction, and ad hoc assignments.
  • Lead the following aspects of market research: questionnaire/discussion guide development, fieldwork, and data analysis.
  • Contribute to all other aspects of market research, including defining business requirements, identifying optimal methodology, synthesizing insights, and presenting results. 
  • Collaborate with internal stakeholders to support adoption of strategies and tactics resulting from research.   
• Market Data
  • Analyze internal and external databases to estimate/model market characteristics such as share, size, potential, and segmentation.
  • Develop tools and trainings for fellow Clinical Operations team members to utilize the market data we collect.
  • Track key performance indicators defined in annual brand plan/marketing action plan, and provide related ad hoc analysis.
• Competition News Tracking
  • Monitor market news and trends through a variety of sources and compile periodic reports.
  • Track competitive and market forces affecting bioMérieux’s business.

Typical Studies-Experience, Skills and Qualifications:

Studies-Experience:

• 1-5 years of market research, market intelligence, analyst, or consulting experience. Experience in healthcare industry preferred.
• Bachelor’s degree in business, marketing, statistics, economics, or data science. Other undergraduate degrees will be considered pending past work experience.

Skills and Qualifications:

• Strong communication skills with ability to translate business questions into data-related questions and effectively articulate data-driven answers.
• Ability to synthesize large amounts of data from a variety of sources into succinct and actionable insights.
• Ability to develop strong knowledge of US infectious disease diagnostics market, including basic comprehension of technical scientific topics.
• Understanding of primary market research methodologies.
• Strong proficiency with Excel, PowerPoint, Word, etc.
• Proficiency with some of the following and ability to learn the others upon hire: market research tools (e.g. Qualtrics), BI tools (e.g. Tableau), statistical analysis tools (e.g. SPSS), CRM tools (e.g. Salesforce), and market intelligence tools (e.g. Definitive Healthcare). Note - Strong proficiency in Qualtrics coding and data analysis is REQUIRED for this position.
• Excellent attention to detail.
• Willingness to travel up to 10% of the year.