VP of Marketing

BitGo is the leader in digital asset financial services, providing institutional investors with liquidity, custody, and security solutions. Founded in 2013, BitGo pioneered the multi-signature wallet and is the first digital asset company to focus exclusively on serving institutional clients. Active in both centralized and decentralized finance, BitGo offers market leading trading, lending, and borrowing services through its prime brokerage services and acts as the custodian for WBTC, the leading global stablecoin for Bitcoin. In 2020, BitGo launched BitGo Portfolio and Tax, providing clients with a full-stack solution for digital assets. In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo processes approximately 20% of all global Bitcoin transactions, and supports over 600 coins and tokens. BitGo provides the security and operational backbone for more than 1500 institutional clients in 50 countries, including many regulated entities and the world’s top cryptocurrency exchanges and platforms. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners. 

We are seeking a dynamic and results-driven VP of Marketing to lead our marketing org who will play a pivotal role in developing and executing a comprehensive marketing strategy encompassing digital, brand and product marketing. The ideal candidate will have a proven track record in the cryptocurrency and digital assets space and a deep understanding of driving customer acquisition and fostering brand loyalty. 

Responsibilities 

• Develop and implement a holistic marketing strategy that aligns with business objectives. 
• Continuously assess market trends, competitor activity, and customer feedback to adapt strategies. 
• Lead the development and management of the company's brand identity. 
• Create and maintain brand guidelines to ensure consistency across all marketing channels. 
• Oversee digital marketing campaigns, encompassing social media, SEO, SEM, email marketing, and content marketing. 
• Optimize customer acquisition through digital channels and track key performance metrics. 
• Collaborate with cross-functional teams and external partners to create compelling digital content 
• Develop product marketing strategies across product verticals 
• Drive product launches and promotions, ensuring successful market penetration. 
• Develop and execute customer acquisition strategies across business verticals. 
• Utilize data analytics to track the success of marketing campaigns and product launches.
• Provide regular reports and insights to the executive team on marketing and product performance. 
• Ensure all marketing activities adhere to legal and regulatory guidelines. 
• Develop and manage the marketing budget effectively, including budget allocation for product marketing initiatives. 
• Allocate resources efficiently to achieve marketing and product goals. 
• Lead a global team and create a winning culture that celebrates success and holds the team accountable to deliverables

Qualifications: 

• Proven experience in a senior marketing leadership role, preferably within the digital assets or cryptocurrency industry. 
• Ideally, an in-depth knowledge of the digital assets and blockchain space. 
• Experience with a late stage startup - understanding the marketing strategy to take a company through an exit is a plus
• Strong strategic thinking, problem-solving abilities, and a focus on brand and product excellence. 
• Excellent communication, leadership, and interpersonal skills. 
• Proficiency in marketing analytics and relevant tools. 
• Familiarity with cryptocurrency compliance and regulatory considerations. 
• Experience managing agency relationships 
• Ability to adapt to a rapidly evolving industry. 

If you are interested in this opportunity, please apply with your resume and cover letter. We are an equal opportunity employer and welcome all qualified candidates to apply. 

Why Join BitGo? 

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world’s financial markets. 

Here are some of the benefits* of working at BitGo: 

• Competitive base salary, bonus and stock options 
• 100% company paid health insurance for employee, partner and dependents ● Up to 4% 401k company match 
• Paid parental leave, Paid vacation 
• Free commuter/parking pass; 5 min from Caltrain 
• Free custom lunches, dinners and snacks 
• Computer equipment and workplace furniture to suit your needs 
• Great colleagues and inspiring startup environment 
• *Benefits may vary based on location 

Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed investing.

Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $230,000 - $275,000 USD base salary. Equity, an annual performance bonus and the benefits outlined below are also a part of this role's package.

Salary : $230,000 - $275,000