Product Marketing Manager

Ask Yourself

• Are you a passionate and curious go-getter that wants the opportunity to make an impact in a high-growth and fast-paced SaaS company?
• Are you excited about helping nonprofits reach, engage and retain the donors they depend on to achieve their vision for a better world? 
• Are you a rock-solid product marketer who knows how to capitalize on market insights to develop buyer personas, differentiated positioning & messaging, and compelling content and sales tools?

If you answered yes to those first few questions then you may be just what we are looking for in our next Product Marketing Manager.

The Company

• Through acquisition, Kindful and Bloomerang have joined forces in supporting tens of thousands of non profit professionals globally. Our stand-out team of 270 employees believes in the value of life with a mission, and they take great pleasure in helping passionate charities make smart decisions that help them reach out, grow, and thrive through easy-to-use software. Together, we’ve created the highest-rated fundraising/donor CRM platform on the market and we are excited for the opportunity to add people like yourself to our best-in-class culture. 

The Role

• We are looking for an experienced Product Marketing Manager to lead product marketing for the key pillars in the Bloomerang product portfolio. 
• In this role you will be responsible for everything from positioning, messaging and buyer personas to sales enablement, analyst relations and everything in between.  
• This role will report to the Vice President of Product Marketing and partner closely with leadership across Product, Marketing, Sales and Customer Success to develop a go-to-market strategy that meets our product and overall growth objectives.

Duties/Responsibilities

• Define ideal customer profile and segmentation strategies
• Conduct primary research and create buyer personas
• Document buyer’s journey and create message map
• Develop positioning and messaging that differentiates from alternative solutions
• Mine for testimonials, data, and other proof points that reinforce our position and message.
• Craft a product narrative that articulates the value of our solution and how it fits into our broader portfolio message
• Own product and feature launches and lead cross-functional team to launch readiness
• Work with Sales leadership to develop message training and enablement materials that support the sales motion
• Develop sales enablement materials tailored to the needs of our Channel Partners 
• Support pricing and packaging decisions with research and market insights
• Create product content such as case studies, videos, website copy and blog posts
• Define thought leadership opportunities and support content creation
• Develop briefing materials and serve as point of contact for analysts and influencers
• Measure product/feature adoption and usage and refine go-to-market strategies as needed   

What Does It Take

• 3-5 years of product marketing experience along with a strong track record in a SaaS environment 
• Knowledge of and experience in the non-profit space is a plus
• Proactive individual able to thrive in a fast-paced, multi-task-oriented environment 
• Excellent interpersonal skills and the ability to collaborate and manage cross-functionally
• Strong presentation skills and ability to concisely and clearly communicate ideas
• Demonstrated problem solving and critical thinking skills
• Ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results. 
• Highest level of professionalism and accuracy when representing the Bloomerang brand  

Benefits 

• Health Insurance: Medical, Vision, Dental, FSA, HSA
• Paid Parental Leave: For time spent with your little one
• 401K with Match: To help you save for the future 
• Wellness: You'll have access to a free subscription to Headspace, a free weekly yoga class taught via Zoom, and a kitchen stocked with snacks and coffee. 
• Time Away: PTO, Flex Days, Volunteer Days, 13 Paid Holidays 
• Equipment: We ship everything to your front door

Location 

This is a full-time, permanent position, either fully remote or based in our Indianapolis HQ. We do not offer Visa sponsorship or relocation assistance at this time. 

Registered States

We are currently registered to employ in the following states: Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Massachusetts, Minnesota, Michigan, Nebraska, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

Accommodations 

Applicants with disabilities may contact careers@bloomerang.com to request accommodation in completing an employment application.

Posting Statement 

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

Bloomerang does not accept agency resumes or partnerships at this time.