Loyalty Cobrand Marketing Coordinator

Bloomingdale's
Deerfield, OH Full Time
POSTED ON 3/14/2024
About

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy’s, Inc. The face of retail is changing, and change requires innovation.

 

Macy's is the largest NYC based digital retailer and has driven more than ten consecutive years of double-digit growth. We’re building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.

 

Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy’s Digital to grow your career and help shape the future of an iconic brand.

 

Job Overview
The Loyalty & Credit Marketing Coordinator is responsible for the support and coordination of Star Rewards marketing campaigns tied to member lifecycle communications, loyalty offers, and cobranded marketing. This includes assisting in the management of Star Rewards campaigns and communicating with creative and design teams, leadership, and various internal and external partners on a daily basis.

 

Essential Functions
  • Draft creative briefs and project requirements for lifecycle marketing communications and offers with the goal to drive increased member and credit card acquisition, member engagement, sales, and retention. 
  • Coordinate the development and implementation of marketing material used to promote Star Rewards
  • Share creative with internal and external parties and work to gain alignment on strategy, messaging, and project execution. 
  • Work cross-functionally with internal partners and external financial partner, including coordination and communication on marketing campaigns, plans and strategies. 
  • Project management, including status tracking, notes and action item documentation, and deck/slide building
  • Ensure project accuracy and documentation; audit and proofread concepts, samples, and proofs; ensure adherence to schedule, production, and delivery timelines. 
  • Keep detailed records of marketing materials and manage a shared drive for the team to easily access documents and results. 
  • Process POs and invoices; maintain expense records of invoice and adherence to budget; complete PO closeouts.
  • Track and report on campaign performance. Draw insights from campaigns and recommend future campaign enhancements. 
  • Utilize reporting tools and systems to access campaign reporting. Summarize using data visualization and track campaign performance trends. 
  • Prepare summaries and recap decks with leadership and cross-functional partners. 
  • Provide support to the Marketing Manager to effectively implement Loyalty offer and marketing campaign efforts.

 

Competencies
  • We encourage candidates with either a bachelor’s degree or equivalent work experience in a related field to apply
  • Must have strong relationship building and cross-functional communication skills.
  • Ability to own independent projects and initiatives.
  • Excellent attention to detail along with ability to multitask required.
  • Thorough organizational skills and excellent verbal and written communication skills are required.
  • A strong background in Microsoft Office and Excel is a necessity.
  • Strong preference for prior digital, loyalty or credit marketing experience.
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and governmental regulations.
  • Effectively present information and respond to questions. 
  • Efficient in Microsoft programs (Excel, PowerPoint, Word).
  • Ability to multi-task and take initiative with the ability to respond to common inquiries or issues from all levels, both internally and externally..

 

Salary.com Estimation for Loyalty Cobrand Marketing Coordinator in Deerfield, OH
$77,753 to $105,245
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