Social Media Marketing Manager

The Role

We are seeking a Social Media Marketing Manager to help us take our active, successful social marketing program to the next level as a core channel within our corporate marketing engine. As the owner of the Social Marketing Program, you will create, execute, and measure strategies to help drive awareness, understanding, and adoption of Bluetooth technology across a wide variety of markets and industries.

You will promote nuanced and fascinating technology for applications far beyond audio and entertainment – think smart factories, connected lighting, or connected medical devices. We are a B2B organization that believes in human and personal communication. Intellectual curiosity and a passion for learning are a must. If you are ready to put your social marketing skills to the test in service of one of the most recognized brands in the world, we want to talk to you.

Roles and Responsibilities

• Manage Bluetooth SIG NA/EMEA social media channels (LinkedIn, Twitter, Facebook, YouTube) including planning, production, scheduling, monitoring, and engagement
• Create compelling posts that transform complex concepts into clear and actionable messages; tailor writing styles to multiple audience segments  
• Own social marketing strategy at network and program levels
• Utilize social channel data, audience insights, and active listening to identify engagement, testing, and other tactical opportunities 
• Measure and report against social marketing activities on a weekly, monthly, and ad-hoc basis
• Create and manage paid content campaigns

Skills and Requirements

• 4 years of hands-on social marketing experience, including planning, writing, executing, and reporting
• 1 year of B2B experience, niche B2C experience may also be applicable
• Demonstrated writing and editing skills with a proven ability to drive engagement with targeted audiences

• Demonstrated expertise in organization, planning, and time management
• Highly proficient with third-party social management tools (e.g. Sprout, HootSuite, etc.)
• Highly proficient with channel-native metrics and reporting capabilities
• Highly proficient with Google Analytics or equivalent analytics tool
• Proficient with end-to-end management of paid social campaigns
• Ability to prioritize high volumes of tasks while maintaining keen attention to detail

Who We Are

At the Bluetooth Special Interest Group ('the SIG'), we envision a world where everything and everyone that wants to connect should be able to do so in a simple, secure, and wireless way. We advance the awareness and understanding of Bluetooth technology worldwide, oversee the development of new generations of Bluetooth technology, and provide the processes and tools for developers to build, test, qualify, and brand their Bluetooth products. 

Our collaborative, fast-paced company culture and critical role in creating a more connected world with Bluetooth products will put you at the forefront of technology innovation.

At the SIG, collaboration, commitment, integrity, respect, humility, and creativity are at the core of who we are and are displayed on a daily basis. We use our values to cultivate relationships with our members, business partners, and our organization. When joining the Bluetooth SIG, you share and display these values at the highest level.

Not only do we care about getting work done and how we work together, we care about YOU – by providing learning and development opportunities, social events, a safety program, a wellbeing program, free snacks and drinks, and cool company swag.