Director of Trade Marketing

Here at BlueTriton, we are the name behind your favorite bottled water brands and home-delivery service – we are all about hydration. With trusted brands that put smiles on customers’ faces no matter the occasion, BlueTriton plays an important role in the flow of everyday life. As we work to build something different, something better, what we do is more important than ever. With our deep commitment to helping make a positive impact for generations to come, we welcome those with a thirst and desire to inspire fresh, bold ideas that create change and have the tenacity and grit to do what’s right for our people and our communities. BlueTriton is not only a place to build a career you can be proud of but can also provide you with the opportunity to be fiercely good.

We have a team of brilliant individuals who come to work every day to challenge one another, reimagine hydration and help grow our business. Quench your thirst with exciting possibilities when you join us for a fiercely good career doing work that matters.

Whether your career interest is rooted in Finance, HR, Marketing, Sales, IT, Sustainability or our Legal/Regulatory/Government team, professional roles at BlueTriton within our Corporate Teams could very well be the place for you to uncap your potential! Regardless of your area of interest, be prepared to join a team that is deeply committed, boldly innovative, and fiercely good for our consumers and customers, for our people, and for our communities.

Job Description

Director Trade Marketing

The Trade Marketing Director will lead the development, implementation, and optimization of instore retail marketing strategies and programs across the BlueTriton Brands. This role is responsible for bringing brand strategy to life instore and has overall leadership for delivering best in class plans to the sales team and customers that drives conversion thru shopper messaging, promotional plans, and innovative in store elements. Deep understanding of the nuances of the retail environment, experience in building trade marketing plans that have generated in market results and the ability to create an optimized investment strategy are a must.

Primary responsibilities:

• Develop the trade marketing strategy and retail communication plans for Blue Triton across all brands and execute in-store retail programs based on business goals, priorities and opportunities that meet retailer needs.
• Partner with brand team, sales and finance to plan activities and events grounded in deep understanding of the shopper and retailer needs to drive conversion to meet established performance metrics. strategies that bridge the gap between brand promotion and consumer purchasing decisions.
• Develop programs to provide 360 support for sales initiatives including coupons, displays, instore signage, retail media and retail events. Work with marketing and sales to ensure consistent messaging and a unified brand experience across all channels.
• Continuously monitor campaign performance. Evaluate program efficacy on an ongoing basis and provide optimization recommendations, measure ROI and optimize strategies based on data driven learnings.
• Work with insights team to develop a data backed understanding of shopper journey, trends and behaviors to drive useful insights on the right levers to deploy in the right channels at the right times.
• Cross functional collaboration with eComm sales team, ready refresh and marketing media lead to balance retail media against national paid media plans and eComm media.
• Drive agency performance with clear expectations of support, and jobs to be done to ensure the optimal programs are being created and full suite of tools are available on time on specification.
• Inspire a high performing trade marketing team fostering a culture of cross department collaboration, creativity, and a passion to succeed and effective execution of trade marketing initiatives.

Qualifications

Requirements:

• 7-10 years sales and or brand marketing experience with at least 5 years of experience in shopper/trade marketing
• Budget and agency management experience
• Experience in digital retail media networks (ex Walmart media group, roundel cretio etc) is a must
• At least 3 years of managing and developing a team of 3 direct reports

BlueTriton Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment . We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. BlueTriton Brands is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us at BlueTritonHR@bluetriton.com

BlueTriton Brands offers an unrivaled portfolio of water brands for healthy hydration, including Arrowhead®, Deer Park®, Ice Mountain®, Origin™, Ozarka®, Poland Spring®, Zephyrhills®, AC ION® Alkaline Water, Splash Blast® Flavored Water Beverage, Splash Fizz® Flavored Water Beverage Saratoga® and Pure Life® Purified Water.